Vice President, Marketing & Education
With an eclectic mix of talents, skills and experience, Jennie brings a holistic strategy and omni-channel approach to Sola Salon Studios' marketing and education initiatives.
Jennie's diverse experience set was first developed when managing Kroenke Sports & Entertainment's Special Events Department after graduating from Emory University with a degree in creative writing. After five years of planning and managing events at various sports and music venues in Denver, Jennie joined Motive, a boutique creative marketing agency, where she worked on experiential campaigns and digital projects for top brands such as Mars Chocolate, Van's Natural Foods and Cartoon Network. In 2013, Matt and Stratton (Sola's co-founders) convinced Jennie to put her talents to work in the salon industry.
Jennie's consistent focus on developing foundation tools and strategies to truly support the independent salon owner makes for an authentic and constantly evolving marketing strategy. Jennie oversees all of Sola's traditional and nontraditional marketing efforts, as well as Sola's education program designed to provide support and tools to help our salon owners thrive.
Jennie led the creation and launch of Sola's innovative programs, including development of the Sola Pro app and live education events, the Sola Sessions. Her ability to coordinate, plan and execute innovative strategies with a focus on enhancing the independent salon owner experience makes Jennie an integral part of fostering and delivering upon the Sola brand promise for both franchisees and beauty professionals alike.