Cherish Baser started her journey as a creative cut and color specialist at the age of fifteen. Growing up in a salon with a beautician Mother served as an inspiration and mentor toward her career path as a stylist. Starting her professional education with Douglas J. Aveda Institute of East Lansing in 2004, she continued crafting her creative and technical skills in Las Vegas, Chicago, Los Angeles, Detroit and more. Her nationwide travels within the industry have led to learning under the umbrellas of multiple product lines such as Pravana, Matrix, Redken, American Crew and many others. Her latest continued education experience was training under highly educated curly hair specialists, while simultaneously training in Ouidad cutting techniques. Cherish has dedicated herself to an 80% curly hair cliental for the last three years, obtaining an expertise in curly hair that ranges from kinky to wavy hair, and everything across the curly hair spectrum.