Shawna Cuellar

LUX | Artistry Collective

About Shawna Cuellar

Our hair and makeup is a unique, intimate, yet public part of who we are and how we express ourselves in the world.


Searching for a hairstylist or makeup artist that understands your hair patterns, facial structure, unique skin types and beauty requirements can be overwhelming. This is especially true when we are hiring someone for life changing days such as weddings, first dates and job interviews.


When choosing a new hairstylist or makeup artist you are truly putting your trust, your hair, your face, your precious life moments into our hands. I am a passionate professional who takes your hair and makeup for every life moment very seriously.


With over 20 years of dedicated hair styling and makeup artistry experience, I offer customized and finely tailored experiences to meet your needs. A highly trained sophisticated eye for cuts and colors allows me to bring my clients inner beauty to life on the outside. I use only the highest quality, luxury hair care and makeup products to bring continued health and beauty into your world.


I continue to advance my skills and education yearly and strongly believe the key to mastering hair and makeup artistry is through continued education and seeking out inspiration within my industry. I expertly work with a variety of hair textures from curly to straight, dry and damaged, thin and thick.  I stay up to date with all of the newest techniques and trends offering sophisticated cuts, color, balayage, highlights, keratin smoothing systems, extensions and more.


I show up for you with a kind and compassionate heart, truly listening to your needs and desires and lovingly educate you on proper and continued care for you hair prescribing home care products to keep your hair in it's best condition. I make it my mission to never lead you astray. If a certain color, hair style or makeup application is simply not possible for your hair type, or unflattering for your face, I will be open and honest and work with you to create a look you will truly love.

I personalize each appointment with focus on each client as a whole person with a passion for heart centered healing and collaboration to reveal the most beautiful you. I am a Reiki Master teacher and practitioner, fusing healing and beauty. It is truly an honor combining energy work with hair and makeup artistry for my clients.


My approach combined with professionalism and dedication to my clients puts people at ease and makes this a truly fun, inspiring, memorable experience.

 I cannot wait to meet you!


More about me:

I am the founder of LUX | Artistry Collective, a company delivering a personal touch. LUX Artistry Collective services specialize in matching the client with qualified hair and makeup artists; delivering luxury services to you for any event, occasion or production.


LUX Artistry Collective creative team ranges in specialties for:

Bridal and Boudoir to

Editorial, Special FX and Key Artists for Production.

Bridal makeovers featured on, Oregon Bride Magazine and on local blogs like


Other noted positions:

Salon Owner LUX | Artistry Collective Co-Founder and CFOO Con-Tan, LLC Makeup Artist for Nicole DeCosta on The CW channel 32 Portland

Director of Makeup and Hair - Paint the Runway Purple Fashion Show

United States

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