Be In Business For Yourself, Not By Yourself.

Salon professionals choose Sola for many reasons: to create a one-of-a-kind salon culture, set their own schedule, experience more privacy with guests and make more money, for starters. But mainly, it's about freedom and control. We provide high-end, move-in-ready studios combined with the support and tools you need to experience the freedom and benefits of salon ownership.

From beautiful studios to exclusive deals, education and technology, Sola empowers you to live your best life, both personally and professionally. So, join our community of more than 16,000+ independent salon owners to get one step closer to living the life you love!

Intrigued by the idea of being your own boss?

Download our free guide to discover if the independent life is right for you!

Download Now

Why sola content

Sola gives you the freedom to...

Escape salon politics and drama in your own private, secure studio.
Set your own pricing for services and products.
Manage your own schedule with 24/7 studio access.
Enjoy an intimate setting & give your guests the one-on-one attention they deserve.
Personalize your salon space your way—with artwork, music, furniture and decor.
Sell the retail products that you love.
Manage costs with a variety of amenities, utilities and WiFi which are all included.
Build your brand and allow your career to thrive. Find a Studio
Build your brand and allow your career to thrive. Find a Studio

The rewards of being in business for yourself are priceless, but that doesn't mean you have to do it all by yourself. The Sola community is here to help you during every step of your unique beauty journey.

The rewards of being in business for yourself are priceless, but that doesn't mean you have to do it all by yourself. The Sola community is here to help you during every step of your unique beauty journey.

If you're looking for more flexibility in your schedule and control to explore new adventures, Sola could be the perfect place for you.

Get ready to explore new adventures in and out of the salon!

Experience the Sola Difference

Sola Pro is an amazing resource! When I have downtime in the salon, I love opening Sola Pro to watch hair tutorials and catch up on the latest webinar replays, as well as browse product specials created just for Sola.

Tahesanelson

Tahesa Nelson

Step up your game with SolaGenius: a cutting edge app designed to supercharge your Sola business
BOOKNOW by SOLAGENIUS

Our revolutionary online search and booking engine.

BookNow gives SolaGenius users more visibility and scheduling power than ever before. Get found, get booked and fill your books!
Success Story

Ashley Lantz

Becoming an independent stylist can be nerve-racking for a number of reasons. One of my main concerns was attracting new clients without having the option of taking walk-ins like I did at my previous salon.

Clients can go to the website and put in what service they’re looking for and BookNow will automatically pull up all SolaGenius users in the client’s preferred area and their available times. I got to a point last year where I had to stop accepting new clients because BookNow was constantly reeling in new guests for me! It’s one of the many benefits of not only being at Sola but being a SolaGenius user as well.

TresPassing Studio

Avondale, AZ

to help you work smarter, not harder.
virtual education
Virtual Education:

Free webinars plus on-demand video content created by your favorite brands and educators to help you stay connected, inspired and thriving as an independent business owner.

Topics include:

  • Marketing and Business
  • Artistic Techniques for All Specialties
  • Social Media Strategy
  • How to Set Boundaries
  • Mental Health
  • Tips for Entrepreneurial Success
  • And so much more…
See Our Webinars
sola blog
Sola Blog:

Chock-full of marketing and business information alongside Sola success stories to elevate your business and propel your growth.

Check Out Our Blog
sola stories podcast
Sola Stories Podcast:

Join us every week to learn from independent salon owners and industry thought-leaders to inspire you to chase your dreams, elevate your career and experience the freedom of salon ownership.

Listen to Our Sola Stories
sola sessions
Sola Sessions:

Inspiration. Education. Community.

On Monday, May 17th we are bringing the magic of the Sola Sessions to YOU! The Sola Sessions Reconnected will be packed with the industry’s top business, marketing and artistic educators inspiring you to live your best salon life. With three different tracks to choose from and 18 hours of education, this is an event you won’t want to miss.

GET YOUR TICKET HERE
BeautyHive
To help our Sola pros save time and money, we’ve partnered with BeautyHive, an online distributor, created just for independent beauty pros!

Introducing a sweeter way to buy professional beauty products!

At Sola, our goal is to help you succeed as an independent salon owner. That’s why we partnered with BeautyHive to create a more efficient online shopping experience to help you keep your backbar and shelves fully stocked.
Join the Hive
Earn up to 4% back on every order (no matter how small!) with Hive Rewards
Receive Sola-exclusive perks, like double-point days and more
Get free shipping on orders over $99
Enjoy same-day shipping*
*Orders must be placed by 2p.m. EST on weekdays
Avoid surprise backorders with real-time inventory checks
Have peace of mind from our 100% happiness guarantee — if you’re not satisfied, we’ll work to make it right
Join the Hive
From apparel, aprons, capes and masks to water bottles, coffee cups and so much more - the Sola Store lets you rep your Sola pride in style!
Shop Now

Don't just dream, do!

Become a salon owner today.

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