Sola Salon in New Town, Williamsburg, VA
Sola Salons is a unique salon concept that brings together independent beauty professionals under one roof. It's your go-to destination for a personalized and exceptional beauty experience.
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Open Your Suite
We provide high-end, move-in-ready studios combined with all the support and tools you need to experience the freedom and benefits of salon ownership.
Book a Service
From treatments to transformations, our independent beauty pros specialize in hair, skincare, waxing, nails, eyelashes, brows, massage therapy, and more. Enjoy a service in the comfort of a private, boutique suite.
Welcome to New Town – at New Town Shops on Main in the heart of Williamsburg located at the Monticello Avenue exit off 199, adjacent to The College of William and Mary.Come join a neighborhood full of great shopping, dining and services – Barnes and Noble, Panera, Loft, Opus 9 Steakhouse, Bath & Body Works and many others. Sola Salons is located next to Panera and across from Opus 9 at the intersection of Ironbound Road and Monticello Avenue.Sola Salons New Town features individual salon studios, perfect for hair stylists, cosmetologists, barbers, nail techs, eyebrow artists, estheticians, massage therapists, makeup artists and more! Studio sizes range in size from standard, large and double sizes. They are move-in ready and are equipped with shampoo bowls, cabinets and shelving fixtures.Interested in a studio of your own? Call Lindsay today at (804) 536-4964 or email at [email protected] to reserve your studio.If you are looking for your stylist, please click “Book a Service” above.Check out our Hampton Roads and Central Virginia locations Jefferson Commons, Greenbrier, Great Bridge, Hilltop, Mechanicsville, Carytown, Short Pump, Ridge, Stonehenge, Swift Creek and Bermuda Crossroads.Don’t take our word for it, take a peek inside life at Sola Salons HERE!
Find a salon professional at New Town
We know taking the leap to going independent can feel overwhelming — but it doesn’t have to be. We’re here to support you throughout your entire journey. Check out or our frequently asked questions to help provide answers to some of the things you might be asking yourself.
Sola offers so much support, help, motivation, and education. I can't imagine starting a business without support from Sola. I am constantly reminded I made a great decision.
Ashley Sciulli, Ashley Hair Designs
Sola checks all the boxes for me and gives me the tools I need to maintain success and passion for the industry I love so much! I absolutely love the space I have created, the Sola community and the freedom I have to be me at all times!
Jazmin Stratton, Sola Pro
Sola showed me my worth, gave me direction, and transformed me into the beauty professional I’ve always wanted to be!
Kim Pags, Sola Pro
That there is so much freedom in being a business owner and it is a lot more simple than most think. Sola makes it so easy to transition! It’s worth the risk.
Gina Micheletti, Sola Pro