New Town

5140 Main St., Williamsburg, VA 23188

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About This Location

Welcome to New Town – at New Town Shops on Main in the heart of Williamsburg located at the Monticello Avenue exit off 199, adjacent to The College of William and Mary.

Come join a neighborhood full of great shopping, dining and services – Barnes and Noble, Panera, Loft, Opus 9 Steakhouse, Bath & Body Works and many others. Sola Salons is located next to Panera and across from Opus 9 at the intersection of Ironbound Road and Monticello Avenue.

Sola Salons New Town features individual salon studios, perfect for hair stylists, cosmetologists, barbers, nail techs, eyebrow artists, estheticians, massage therapists, makeup artists and more! Studio sizes range in size from standard, large and double sizes. They are move-in ready and are equipped with shampoo bowls, cabinets and shelving fixtures.

Interested in a studio of your own? Call Ashley today at (757) 946-9000 or email at [email protected] to reserve your studio.

If you are looking for your stylist, please click “Find a Salon Professional”.

Check out our other Hampton Roads and Central Virginia locations Jefferson Commons, Greenbrier, Great Bridge, Hilltop, Mechanicsville, Carytown, Short Pump, Ridge, Stonehenge, Swift Creek and Bermuda Crossroads.

Don’t take our word for it, take a peek inside life at Sola Salons HERE!

Select Studios Available Now - Call Ashley for More Info (757) 946-9000!

Your Life, Your Style®

Studio Amenities
  • Fully enclosed, private, locking studio
  • High-end styling chair and shampoo bowl
  • Full-spectrum lighting and oversize mirrors
  • Luxurious cabinets and fixtures
  • Individual ventilation in each studio
  • Instant and abundant hot water supply
  • Onsite laundry and shared amenities
  • All utilities and Wi-Fi included
  • And much more...
Salon Professional Benefits
  • Keep 100% of your profits
  • Access group insurance and Sola discounts
  • Escape salon politics and drama
  • Manage your own schedule
  • Personalize your salon space
  • Set pricing for services and products
  • Sell the retail products you love
  • Play your own music
  • Enjoy private conversations

I chose Sola because I knew that it would change my life in so many positive ways. I love being surrounded by likeminded salon owners and having the freedom to do what I love. I can take more time off to spend with my family, travel and play.

Sue Scott

Sue Scott

Wisp Salon

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