Zoey Van Jones

Zoey Van Jones Brow Studio

About Zoey Van Jones

Zoey Van Jones

Founder/Eyebrow & Makeup Artist

What do you get when you mix a master’s degree in fine art, a rock-n-roll personality and an expertise for shaping eyebrows? Meet Zoey Van Jones. She crafted her artistic talents in beauty at MAC Cosmetics. It was there that her design background coupled with her skills in makeup artistry inspired her aesthetic for shaping brows. Zoey’s warm, friendly approach also made her a natural teacher as she took the time to show clients how to see their brow’s optimum form. After an apprenticeship with a prominent celebrity brow artist in Beverly Hills, Zoey went out on her own where she quickly became one of the most requested eyebrow-shapers in the area. With growing demand, she opened Zoey Van Jones Brow Studio in 2007 featuring a staff of talented, like-minded eyebrow artists that she’s mentored in her brow philosophy. 

ZVJ Philosophy

“I’m totally motivated by teaching people to ‘see it’. You can see the ‘ah-ha’ come across a client’s face, it makes what we do worthwhile. Doing something that empowers people to feel better about themselves and the way they look every day is awesome! In the salon, I wanted to create an environment that was friendly and inclusive.”


ZVJ Brand Direction

Zoey Van Jones launched her product line in 2012 with the Eyebrow Shaping Stencil Kit. In 2013, Zoey expanded the line of brow shaping and artistry tools. In 2014, Zoey Van Jones Brow Studio was one of the small businesses nationwide selected for Wells Fargo Works Project. In the same year, Zoey Van Jones brought on a sales team, introducing the ZVJ Cosmetics line to national retailers. Since opening the Zoey Van Jones Brow Studio in 2007, Zoey has expanded the Pasadena location to accommodate her incredibly supportive and loyal client list of over 12,500.


ZVJ History

Bachelor’s of Fine Art/Photography

Columbia College in Chicago

Master’s of Fine Art,

Otis College of Art & Design & Art Center.

Freelance Makeup Artist & Stylist, Elite Talent, Chicago.

MAC Cosmetics

Esthetician’s license, Culver City Beauty School

Trained & worked with Eugenia Weston, Senna Cosmetics 

and Anastasia, Beverly Hills

Opened ZVJ Brow Studio in 2007


Melissa Alvarez

Eyebrow Artist, Makeup Artist

Melissa relocated from Northern California to pursue her full potential in the arts & beauty field. She has 5 years experience doing brows, makeup & bikini waxing. She does beautiful brows and her bikini waxing skills are above & beyond. Clients are super pleased with their results and her gentle touch. She's finishing her Associates degree in Art Therapy. It's her motto that positive thinking brings positive energy! On her time off she's a nature girl, hiking & surfing, loves music festivals & museums. She dances salsa and merengue.



"Loving this new product from @zoeyvanjones,great color selections, great texture blends & beautiful with any eyebrow shade!"

Genevieve Herr

" Get perfect brows with product by @zoeyvanjones"

Troy Jensen

"I just had my first appointment here with Melissa for a bikini and brow wax. It went amazing! She is so sweet and professional. I always get nervous with new people doing my brows because they're so thin, but she exceeded my expectations. She was extremely gentle and careful, she was thorough, and took her time to make sure it was perfect and that I was happy before I left. I will definitely be coming back and requesting Melissa!"

– Jennifer L. Yelp

Melissa is such a sweet & chill girl! She comes from Northern California & you can tell she's an artist. She's an experienced eyebrow & makeup artist. A ZVJ client actually suggested to Melissa that she pursue working with us because she loved her brows. She fits right in with the ZVJ crew!”

Zoey Van Jones

"Just had my brows done by Melissa, she's new at ZVJ and I loved her service, she did a great job at shaping and cleaning up my brows. She also has a good attitude, I liked her a lot."

- Apolonia N. Yelp

United States

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