Posted on April 27, 2016
Changing seasons provide built-in times of year to ramp up your marketing efforts! The trick is using fresh ideas to keep your guests connected and coming back year-round. Try one (or all!) of these five sizzling warm weather sales ideas, and you’ll be well on your way to having your best season yet.
New Season, New Style
Warm weather brings its own set of styling challenges. Host a workshop focused on easy and carefree summer styles. Invite your clients and their friends to come to your salon for a fun night of appetizers, drinks, and how-tos. Offer a special incentive for attendees if they book a future appointment that night.
Adding special seasonal services, like deep conditioning, is another great way to increase business. When your clients come for their appointment, suggest one of a selection of add-on services geared toward summer.
Heat Up Your Retail
With every new season, there’s a new opportunity to sell retail. Add a line of warm-weather products to entice your clients. Frizz-banishing serums, SPF face lotion, colorful hair bands, and bright nail polish are all great products that practically scream spring and summer. Make an effort to mention retail to every single client you see.
Take it outside with your Sola neighbors for a fun and attention-grabbing sidewalk sale! Use this opportunity to sell overstocked product at a discount, and offer mini-services like eyebrow threading, scalp massages, or easy updos. Play festive music and have warm-weather refreshments like lemonade or iced tea. Sidewalk Sales are a great way to meet new people in the neighborhood and get your name out there.
Who wouldn’t want to look their best on vacation? Those photos live on forever in our hearts and on Instagram. Make it easy for your clients by proactively asking when their vacations and big summer events are. Explain that you want to help them look their best for all their summer adventures, and suggest services and scheduling to help achieve that goal.
Referrals are a great way to gain new business. While you should always encourage your clients to refer you to their friends, family, and coworkers, summer is a great time to put more effort into your referral program. One easy way to do that is by offering a special incentive for your customers to refer you to their friends. Award an attention-getting prize like an iPad or a package of free services at the end of the summer in a special drawing.