Internet marketing is so important for attracting new clients. A website makes your salon business visible to people who may be looking for it. Since more and more people research on the Internet before they make a decision on how to spend their money, it’s imperative that your Sola website and/or your personal salon website is active and up-to-date! Click here to read more about creating a website for your salon.
Now, having a website is great, but what’s the point if no one visits it, right? You may have heard about search engine optimization, or SEO. SEO means doing everything you can with content, keywords, and links to bring your website to the top of the search engine results – which leads to more site traffic. SEO can seem daunting if you aren’t familiar with it, but luckily, there are several other ways you can drive traffic to your website without diving headfirst into the world of SEO. Here are five easy ways to drive traffic to your website.
- Start a Blog
You’ve probably heard this before, but blogging is a great way to increase website traffic. And as an added bonus, a blog can help establish you as an expert in your field! Host a blog on your website, and promote your posts across your social channels and on your newsletter. Make sure you always include a link back to your website. Here’s an extra tip: Link to past blog posts within your current post when appropriate. Internal linking helps with SEO, and it’s easy to do!
- Build Your Email List
Email newsletters are a great way to drive traffic to your website. Send regular emails to your clients with news, promotions, or tips. The type of content can vary, but make sure that it’s something your clients would be interested in reading.
- Invest in Online Ads
Invest in some online ads. An easy place to start is with boosted Facebook posts. Most people only read ad headlines, so focus the majority of your attention there. Try to write headlines that are so appealing that viewers simply have to click. Make sure all your online ads link back to your website, either the home page or a specific blog post.
- Share Your Knowledge
There are several ways to share your expertise that can help drive traffic back to your salon’s website. The first way is to become a contributor for a salon-related website (or two!). Always ask that your posts link back to your website. The more places your blog posts, articles, or advice is published, the more your name and website will get out there. Another way is to reach out to bloggers who write about topics related to your services. Offer to exchange content, and link back to their site from your blog if they do the same for you. You both get fresh content, and will reach a new audience.
- Find Partnerships
Any way that you can reach a new audience is a bound to bring more traffic to your website. Partner with local organizations, charities, or even other Sola stylists. Offer your services or sponsorship in exchange for links to your website on their website.
Some of these ideas may seem like a lot of work, but they’ll get easier the more you do them. Plus, it’ll all be worth it when your salon starts seeing an increase in business. So pick an idea and dive right in, increased site traffic is within reach. Just remember the cardinal rule; always link back to your website!