Posted on May 3, 2018
Sola Salon Studios
Mother’s Day is right around the corner! What better chance to offer some truly decadent and pampering services than Mother’s Day? Moms deserve the very best, so now’s the time to pull out all the stops. Add a limited time facial or deep conditioning hair masque to your menu, or incorporate little extras into your clients’ services – like neck and shoulder massages or stress relief hand treatments.
Now is the perfect time to put together some Mother’s Day packages and promotions for your salon!
7 Mother’s Day Promo Ideas
Sweet Mama Mane & Mani. Partner with a nail tech from down the hall to offer a package that includes a blowout and a manicure for both mother and daughter! Set up a nail station in your studio so they can spend the day together…serve up a sweet treat like chocolate and champagne as a finishing touch!
Mother Diva Day. Include a 10-minute back and head massage with essential oils alongside a deep conditioning treatment to a standard blowout appointment. Mom will leave feeling totally relaxed and totally beautiful!
Mother May I Gift Baskets. Offer gift baskets full of your best selling retail items, or offer to customize a gift basket for mom. Provide a 15% discount and invite your guests to walk away gift in hand!
Mama Mia Sola Retreat. Talk to your neighbors who provide other services and team up to provide a full salon experience! Start with a facial, journey down the hall for a mani-pedi, then finish your experience with a blowout. Mom leaves feeling wonderful, and with a few more reasons to come back to Sola!
Mother Daughter Date. Join forces with the cute tapas restaurant across the street to provide a day at the salon with a gift certificate for dinner following. Your guests will love a reason to spend the day with mom, and they’ll love having an excuse to get all-beautiful for dinner!
Multiple Mother's Days. Mom deserves pampering and appreciation all year long! Put together an offer that includes a series of services that can be spread out over a period of time, such as bi-weekly manicures or monthly massages.
Join Forces for the Fathers. If your customers are primarily women, partner with a local business that has a predominately male clientele, like a barber, to promote your Mother’s Day offerings as easy and fabulous gift ideas. Offer to promote your partner’s business when Father’s Day rolls around.
Getting the word out: Make sure to share your awesome promotions on social media and send a text blast using SolaGenius. With a few quick taps on SolaGenius, your clients will know about your special promotions in no time! Here's an example text: "Treat your mom like a QUEEN with a luxurious day at the salon! Just $50 for a shampoo, style, and makeup. Book here (insert SolaGenius link!)"