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In order to succeed as a boutique salon owner, it’s essential to focus on making–and keeping–your clients happy. Guests who are delighted with their experience will be more likely to book another appointment and recommend you to their friends. It’s hard to guarantee satisfaction for each client that sits in your chair, but aim high with these eight tips.


Take the time to get to know each and every one of your clients. Ask about their personal style and their daily beauty regimen so that you can understand what style will best suit their lifestyle. The intimacy of a salon studio provides the perfect private environment for your clients to open up to you.


Offering a client a warm cup of tea on a cold winter day goes a long way. Having a stack of magazines provides your client with additional entertainment. Inviting a guest to choose the music makes them feel at home. These kinds of special touches put your client at ease while demonstrating your care and consideration. Bottles of water, product samples, and complimentary services (3-minute back massage anyone?) are just a few ideas for improving the amenities your salon studio has to offer.


Clients leave your salon feeling glamorous. However, a few days later they can feel helpless when it comes to styling themselves without your assistance. Educate your clients on how to best maintain their look. You have a ton of expertise. When you share that with your clients, they’ll leave your salon not only feeling beautiful, but informed as well.


Many salons offer rewards for customers that participate in loyalty programs. Clients will appreciate receiving recognition for their repeat business and they will enjoy using their rewards toward product or future services. Your loyalty program doesn’t have to be complex. Simple rewards like 5 percent off services after 10 visits is a great way to recognize your clients’ loyalty.


One way a client will demonstrate their satisfaction with your services is by recommending you to their friends and family. If you gain a new client because another client made a referral, show your appreciation by offering that person a free service or product to thank them for the recommendation.


There’s an art to being a stylist, and every great artist knows the best way to improve is through honest feedback. While your clients might not be styling experts, they use your services. Any feedback they provide should be taken humbly and warrants consideration. You never know…a piece of feedback a client gives you could improve your overall business.


Introducing a new product? Changing your salon’s hours? Offering a new service? Share these updates with your clients using social media or email newsletters. It can inspire your clients to make an appointment, while allowing them to be on the insider track. Staying engaged with your clients is crucial to your success.

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