Posted on April 17, 2020
Sola Salon Studios
Hopefully, during the time your salon has been closed, you’ve found ways to stay in touch with your clients and keep them in the loop. Remember, keeping your salon top-of-mind for guests is crucial to maintaining their business when it’s time to reopen. Consistent and frequent communications are also so important to nurturing relationships and building trust with your clients.
As businesses reopen after social distancing mandates are lifted, it’s so important to reach out to your clients with important info about everything from re-booking to new sanitation practices in your salon.
Copy and paste these into any of your communications channels, including text messages via SolaGenius, email blasts, and your social media channels.
Reach Out & Re-Book Beforehand:
BONUS TIPS for Communication:
Take Baby Steps: When businesses begin to reopen, we will be entering a whole new world. It’s important you are understanding of your clients’ decisions and let them know you will be there for them when they are ready to reenter your studio. When they are ready, you’ll want to do what you can to make them feel comfortable in your salon. This means having a strict cleaning routine and communicating the precautions you’re taking with your clientele. 2018 Faces of Sola Ashley Lantz plans to communicate the safety measures she’s taking by having “a printed sign on my door or mirror in the studio as well as through email prior to their appointment.”
Have A Game Plan: What new policies are you getting in place? Are you going to start spreading out your clients to allow for time to clean in between guests? How are you going to handle clients who purchased gift cards while your doors were closed? Will you adjust your hours to make up for lost time?
Think through your old salon procedures through the lens of the new world we now live in and come up with a clear game plan to help get your business back on track over the next few months.
Make Rebooking Easier With SolaGenius: You already know the headache of the back and forth communication for rebooking one client...Now multiply that by your entire clientele! Cut yourself a break and let SolaGenius do the heavy lifting for you.
SolaGenius Ambassador Ashley White said when talking about how she is planning to handle the rebooking process for her clients, “If they did not already have another appointment scheduled for May, I requested that they visit my online booking site with SolaGenius and schedule themselves in. This made it easy by allowing them to do it themselves so we both weren't trying to find a mutually available appointment.” SolaGenius can also help with communicating any new policies and procedures to your guests using the text and email marketing feature.
We hope that you find some of these tips and reopening communications helpful. Take a deep breath and get ready to hit the ground running when you open those doors. And remember to give yourself some credit and grace! Our #SolaFam is full of the most amazing rockstars, and we are so proud of the way you guys have handled this situation. You are the reminder of how strong this industry truly is, and we are confident that the comeback is going to be far greater than the setback.