Business & Marketing
Quick Tip: Holiday Marketing with A 2020 Twist
Posted on October 13, 2020
Sola Salon Studios
On this Sola Stories Quick Tip, we're helping you get a jumpstart on your holiday marketing. Tune in to get all of our best holiday marketing tips and tricks for salon owners, because no matter what 2020 brought, you can still cross this year's finish line with a bang.
Before you begin your marketing, and especially before the holidays are here, make sure to jot down all the important dates during the holiday season so you don’t miss a valuable holiday marketing opportunity. You can find a list of all the important holiday dates here.
For most beauty professionals, the holiday season is the busiest and most profitable time of the year. It's a time when you will see most of your clientele, so don’t forget to send your clients reminders to book their appointments before your book fills up! And when your guests arrive at your salon, transport them into a winter wonderland with decorations and holiday specials that will put them in the mood for some extra holiday spending. You can easily do this with a festive retail display that showcases your products, holiday gift sets and gift cards.
This has been a crazy year and your clients will appreciate the little things you do to help them have a relaxing, cheerful experience in your salon.
Looking for more holiday tips? Check out this article on the Sola blog.
Listen To Episode 29 🎧
In This Episode
[00:26] Welcome to the show!
[01:12] Jennie shares some dates you should consider for holiday promotions.
[02:24] Jennie speaks about getting your salon in the holiday spirit.
[03:47] Don't forget the stocking stuffers!
[04:12] Jennie discusses some add-on services that can add to your bottom line and make your guests' lives easier during the busy holiday season.
[04:45] Vow to spread a little love and light this year by involving your clients in a clothing, gift, or food drive.
[05:18] Jennie shares how to get the word out on the special offers you have available.
[05:58] Give your clients some incentives if they book for 2021.
[06:23] Happy Holidays!
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