Posted on November 17, 2020
Sola Salon Studios
Our guest on this episode of Sola Stories is Canadian business coach, Dawn Bradley. Dawn has been in the beauty industry for nearly two decades and spent the last ten years as a business owner. Through her coaching business, Dawn hosts tons of classes and online courses, including “Become a 6-Figure Hairstylist Stress-Free” and “Raise Your Prices Like a Pro.” She also hosts her own podcast called The Anxious Creative. We’ve previously had the honor to partner with Dawn for some Sola-exclusive education on How To Set Back to Work Boundaries, and we are thrilled to bring her on to the Sola Stories Podcast to discuss how to work smarter, not harder, set boundaries, avoid burnout, raise your prices, and live a balanced life as a small business owner.
Listen, as Dawn shares her journey into the beauty industry and why she made the brave decision to go out on her own, even though she was repeatedly told that she wouldn't make it. She discusses how to overcome the fear of raising your prices and how to stay financially fluid without double booking clients.
Tune in to hear Dawn’s five key points to communicating change and how to successfully set boundaries that will help you get through the holiday season without burning out. Dawn believes that a lack of boundaries does not equal excellent customer service. “Boundaries aren't slamming a door in someone's face. It's telling them you can't enter here, but you can come through this other door.”
In This Episode
[01:26] Welcome to the show, Dawn!
[02:43] Dawn shares her story and her journey into the beauty industry.
[04:28] Dawn speaks about why she went out on her own.
[06:07] "People don't like it when you step outside of their comfort zone."
[07:36] Listen as Dawn discusses when and why she started educating on setting boundaries.
[09:44] Dawn shares that your lack of boundaries does not equal excellent customer service.
[13:43] Do you crave balance? Do you feel like it is a constant struggle?
[16:12] Dawn discusses the rollercoaster of emotions she had when her dog died and she took time off to reevaluate her business and goals.
[18:10] Dawn has rebuilt her clientele multiple times in the last five or six years.
[20:05] Listen as Dawn speaks about overcoming the fear of raising your prices.
[23:16] How do stylists stay prosperous without double booking?
[27:04] Dawn believes we are learning through this pandemic the importance of personal connection.
[28:20] Dawn discusses her morning Instagram Live series called Business, Breakfast, and Bedheads.
[30:57] Creating a community has to be intentional.
[32:51] Dawn speaks about the struggles she is seeing her clients and peers facing right now.
[35:41] Dawn discusses her five key points of communicating change.
[39:16] How can an independent salon owner get through this end of the year craze without facing burnout?
[42:38] Boundaries aren't slamming a door in someone's face. It's telling them you can't enter here, but you can come through this other door.
[44:25] Dawn talks about The Anxious Creative podcast.
[46:03] Thank you for being on the show!
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