Sola Stories Podcast
Episode 38: How To Pivot with Purpose with Alexa Carlin
Posted on December 15, 2020
Sola Salon Studios
At Sola, it’s our mission to inspire not only successful beauty professionals but successful entrepreneurs. While we love connecting with inspiring leaders within the beauty industry, many of the most successful people know, the best way to stay on the cutting edge of your career is to learn from leaders outside of your industry and apply their successful habits and learnings to your world.
Our guest on this episode, Alexa Rose Carlin, is an entrepreneur extraordinaire and has not only built her own personal brand, which includes an online following of over 200K but through her company, Women Empower X, Alexa also inspires thousands of other female entrepreneurs around the globe to find their own entrepreneurial success. Alexa founded WEX with the mission to help more women pursue their passions and get to the next level in their careers and life.
Tune in to hear Alexa share how to pivot with purpose to continue moving forward in the direction of your dreams when life throws you unexpected curveballs. Alexa believes that if you share your vulnerabilities, you invite others to do the same, which creates a unique, personal connection to your clients that will foster better client retention.
In this episode, Alexa also discusses how to successfully build a personal brand and how to overcome overwhelm when starting something new.
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In This Episode
[04:06] Welcome to the show, Alexa!
[04:47] Alexa views an entrepreneur as anyone passionate and determined to turn an idea into a reality.
[06:14] Where did you find the confidence to start again after experiencing failure?
[08:17] Alexa talks about pivoting with purpose.
[11:11] Alexa believes there are so many ways to empower women, even though it may look different from what you thought.
[13:50] Alexa shares that she gets ideas from other industries, not just from the industry you are in.
[15:50] Community is so important because it can help you grow your business.
[17:29] Alexa believes that if you can get to the root of your vulnerabilities and get them out, you allow others to do the same.
[19:52] Alexa discusses sharing her journey battling her autoimmune disease on social media and how her authentic vulnerability helped her following grow.
[23:22] We don’t have control over the pandemic, so focus on what you do have control over.
[25:01] Why does your brand focus on women entrepreneurs instead of all entrepreneurs?
[28:55] Alexa says that the more you give, the more will flow back to you.
[30:52] Alexa speaks about the advantage women have as business owners.
[32:56] Angela shares a funny story about posting her first Instagram.
[34:21] How do you define your personal brand?
[37:24] Angela discusses creating authentic relationships with your clients and how they follow your journey on social media.
[40:13] Alexa speaks about what she looks for on a social media account to follow.
[42:06] Alexa discusses how to overcome overwhelm when building your brand on social media.
[45:05] With so many social media platforms out there, how do you know where to put your energy?
[48:23] Know yourself, know your brand, know your customers and put your energy where you will get the most return on your investment.
[51:00] Alexa’s last words of inspiration are - above all, trust in the journey and understand that it only takes one thing to transform your business and life for the better.
[52:48] Thank you for being on the show!
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