Posted on June 20, 2017
As entrepreneurs and service providers, we all have slow times. I remember when I first joined the beauty industry, we had a guest speaker come to our school to share with us the ups and downs of cosmetology life. He shared an alarming fact that a large percentage of hairstylists do not make it in this industry because they cannot handle the slow times as well as the hard work that one must put into this industry to make it. He was so right. As the saying goes, anything worth having is worth fighting for and the beauty industry is not for the faint of heart. That’s for sure!
A seasoned hairstylist once shared with me that January was one of the slowest months of the year for a stylist because it was the beginning of the year and since the big holidays such as Christmas had just passed, usually everyone spent a lot of their money during December. This resulted in a decrease of clientele during the following month, January. Another stylist shared with me that the summer months tend to be the slower, which I have experienced and I can agree. The reason sometimes behind that is, a lot of clients are traveling, and going on summer vacations. Then you can just have a slow week for no reason. It happens.
With that being said, it can be discouraging and depressing to have no-shows, last minute cancellations, or just no appointments in general. Not to mention, nobody truly enjoys being slow, the days drag by and seem like they are never going to end, and as an independent salon owner, you are not getting paid when you do not have clients. So, what should you do during slow times? Well, there are a couple of things that I do when I am slow and they help me get out of “the rut” and I believe that it will help you too.
Everyone has slow times and you are not the only one. So, turn that frown upside down, hold your chin up, and start implementing these tips to help you stay productive during those slow times.
About the Author: Demetria Gilkey
Demetria Brand Gilkey is a Bowling Green, KY native where she earned a Bachelor’s of Science degree in Marketing in 2008 from Western Kentucky University. After working in Corporate America, Demetria felt that her desire to attend cosmetology school was yet to be fulfilled. So, she enrolled at Paul Mitchell the School-Louisville. In 2012, Demetria received the prestigious BEACON award by participating in a national cosmetology contest. Shortly after, she opened her own salon, Hair by Demi B in Louisville, KY at Sola Salon Studios; later re-naming it Curly by Nature. She has built a huge clientele all by creating amazing unforgettable experiences with her guests.
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