Posted on February 12, 2019
Sola Salon Studios
Not everyone knows how to navigate the dynamics involved with having a strong digital presence. This is one of the many reasons why we created SolaGenius — our all-in-one business management solution. Chock-full of bells and whistles like 24/7 online booking, a simple calendar interface, notifications and reminders, text message and email marketing, client notes, point-of-sale, credit card processing and seriously smart analytics and reporting– SolaGenius is streamlined and a simple-to-use app.
One of the most important features of SolaGenius is the ability to create an attractive, user-friendly booking website that reflects your unique brand, which eliminates the need to have a website made from scratch or spend endless hours and dollars trying to build one on Squarespace, Weebly or WordPress.
We can sit here and tell you all the reasons why SolaGenius will help you increase your web presence and bookings, but we thought it would be better to let some our SolaGenius users share how this technology has helped build their business, brand, clientele, and most importantly, increase their profits.
In this part 1 roundtable discussion of our new series GeniusTalks, we asked our 2019 Faces of Sola, Elom Thompson, Rona Bunch, Nelly Weeks, Kelsey Morris, Kayla Valerio, and JayR Mallari, along with 2018 Faces of Sola Alex Sylvester and Christopher Matthew questions about SolaGenius. Their answers will provide useful insight into how SolaGenius is optimizing their online presence and helping drive bookings for their business.
Sola: Hi everyone, it’s really fun to have you all available! Can we have you all share how SolaGenius has helped your web presence and drive bookings?
JayR: “SolaGenius has helped me drive bookings because of the aesthetic of the page—it attracts clients to book because of how user-friendly it is.”
Nelly: “My clients love how easy it is to navigate through the site. I get that feedback all the time.”
Alex: “For me, having the 24/7 online booking feature has easily helped my numbers double. I cannot be awake 24/7 to make appointments, so the convenience of this makes it drive business. I don’t have to work any harder on making my business known.”
Chris: “I think the fact that people can see the limited spots available helps to encourage more bookings. Before they had this abstract idea that you can always fit someone in, but now they can see the supply disappearing and it triggers action.”
Kelsey: “SolaGenius allows my customers to book at will. I feel like they enjoy the ability to compare their schedule with mine when it’s convenient, even if that’s 1:00 in the morning!”
Elom: “SolaGenius is an amazing marketing tool. It saves me so much time on my bookings; it’s very convenient and easy for clients to make appointments. Since I have been using this app, I feel like I’m on top of the world. It makes my business more professional than ever. The level of professionalism is incomparable.”
Kayla: “SolaGenius has completely changed my business. It makes it so easy for my clients to book and they love being able to book on their own time and what works with their own schedule!”
Sola: As you all know, we’ve updated our web presence by launching BookNow—the consumer-facing online search and booking engine for clients. Have any of you seen an uptick in business now that we have implemented this?
Kelsey: “The BookNow feature has shown a rapid increase in new client bookings! Since it launched two weeks ago, I have had six new clients schedule appointments. This is awesome for newer stylists trying to build their clientele.”
Sola: How does SolaGenius help optimize your digital marketing efforts and support your web presence?
Rona: “There are so many ways in which SolaGenius helps drive bookings. I have the capability to send text campaigns or email campaigns letting clients know about any cool specials I have going on. I like to send more personal ones to those I may have not seen in awhile letting them know I am thinking of them. Since we are our own main source of marketing, SolaGenius is the tool that just makes our marketing so much easier. I can't tell you how many times I have booked someone while I was out and about! It is very user-friendly for clients. I have used other salon software programs and with SolaGenius, I have had way more online bookings than any other. And having the capability to share reviews through social media, now that will get someone’s attention right there.”
Sola: You’re absolutely right, Rona. Because “word of mouth” is such a “make or break” form of marketing when it comes to whether or not a potential new client will book an appointment. The ability for clients to leave a review is exceptionally important and convenient. All the client has to do is click the link on the email or text receipt, which will display their transaction breakdown and provide the 5-star scale for your client to rate you. Once they click on the stars, they can also leave you a written review. Those reviews go on your SolaGenius booking website.
The beauty pros we spoke with had so much to say that we couldn’t fit it all in one blog! So stay tuned as we roll out the rest of this round table discussion over the next few months, where we’ll dive deeper into the benefits and features that have been the biggest game-changers in each of their businesses.