As an independent salon owner, selling retail is a major opportunity for increasing your paycheck. Not only do you get to choose the products that line your shelves, but also you get to keep 100% of the profits. But it’s not only about the money! Offering take home product is about servicing your clients and making sure their needs are met. It’s been proven that sending your guests home with the products they need increases client retention and ensures client loyalty. So why are so many beauty professionals afraid to get in the retail game? We sat down with 9 Sola professionals who are totally crushing the retail game to gather their best tips to share with you! Take a few of these tips and vow to never again say, “I’m not a salesperson.” Retail is the Remedy For Kim Bennett Horvath, owner of Kim Bennett Studios in Denver, CO, retail has never been a separate part of her business, it’s an integral part of her business. “My focus isn't on sales. My focus is on SOLUTIONS! I have always loved the term "retail therapy." Every client needs therapy. The consultation is the analysis, the service is the treatment, and the retail take home is the cure! I like to call myself a HEARstylist! Listening is the guide to problem solving every guest's needs and retail is always the remedy!” Make it Personal Tammy Muniz, co-owner of Rouge 22 Salon in Chattanooga, TN, loves to tell her clients, “I have something special for you!” She draws attention to the smells, texture and shine of the product and specifically points out why that customer would especially like what she has to offer. “We only sell things we love and use ourselves. I like to tell my clients how long a product lasts me, or how many uses I get out of the bottle.” Educate Yourself and Your Guests Your clients trust you, and they trust that you know more about the products you’re recommending than they do! Brandie Kekoa, owner of Be Kekoa Salon in Temecula, CA and founder of Be Kekoa products, reminds us that education on the product is key! “Be sure that you are in love with the product you are retailing then it will be easier to sell. When you are using the products on the client, make sure to explain the functions and benefits of each product, even down to the ingredients!” Give a Little Gift There’s no better way for a client to fall in love with a product than if they try it at home! Kanani Yasui and Lauren Ferchau, co-owners of LoCKs Studio in Denver, CO, invest in the travel size samples to give out to their clients rather than the little foil packs. “People are far more likely to actually use a miniature bottle than to wrestle with a foil pack. It’s a little more expensive out of the gate, but we have seen HUGE returns and loyalty to our retail this way. We usually give out these samples when there is a new product or as a reward with another retail purchase.” Invite them to See and Try When a guest is in your studio, it’s essential for them to be able to see all of the products you are retailing, and also have a chance to try them out. Kim Schine, nail tech and owner of The Perfect Ten in Colorado Springs, CO, shares, “when I sell retail, I make sure that what I'm demoing on my guests are items they are able to purchase. When I use something new, I'll say, ‘this product just came in and that's what I'm using on you today.’ After a client follows up with ‘Oh, it feels so great on my skin,’ I’ll say, ‘I have it in different sizes, which one would you like to take home today?’ I also make sure that all new products are front and center at eye level for guests to see!” Start, Style, Finish According to Lee Trevino, owner of Tonic & Tweed Salon in Jacksonville, FL, you have an opportunity throughout the full journey of your customer to talk about your retail. “When the guest arrives, I talk about my investment in them and share that I choose to complement my work with the lines I believe in. I tell them what products I use to start, what I will style them with and what to finish with at home.” With this approach, a guest can see how important the products are to the finished look! Consultation is Key Sue Scott, owner of Wisp Salon in Alexandria, VA, shares that she starts every consultation by asking clients what they use in their hair and how they like to wear and style it. “This lets me know what they need. From the start of their shampoo, I tell them what I'm using and why. For styling I tell they what I'm using and let them hold the bottle while I'm styling their hair. During check out I pick out 3 products and offer them 15 percent off. Chances are they will at least try one. I also guarantee my products; if they are unhappy with them they can exchange them for another equal value as long as it's within 7 days.” Carry a Brand You 100% Believe In “I don't sell products I solve problems,” says Antonio Heath, owner of The Tonsorial Shave in Birmingham, MI. He share