Business & Marketing
Sleigh The Holidays with These Sola Resources
Posted on November 2, 2021
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The Sola Pro App
The holiday season is officially upon us...are you ready? Take a deep breath because you don't have to do it all on your own this season. At Sola, we have your back when you need it most - whether it’s during a global pandemic or when you could use some extra support during the busiest time of the year. You've got what it takes to finish this year strong, especially if you lean into the resources and support available at your fingertips.
The Sola Pro App
Our free, Sola-exclusive app gives you inspiration and education on-demand anytime, anywhere. Looking to level up your holiday marketing skills? Or perfect a warm winter balayage? Maybe you're interested in the latest exclusive deal from your favorite brand to keep your retail shelves stocked for the Black Friday rush. Get all of that and so much more in Sola Pro! Download the latest version of Sola Pro on Apple or Google Play.
The Sola Blog
From holiday retail and marketing tips, to decorating on a budget, the Sola Blog has everything you need to rock the holidays like a boss. It’s our mission to not just be a megaphone of information, but an active participant in your conversations. We are constantly listening to the needs of our community and posting new blogs to help you navigate the current challenges you may be facing in and out of your salon.
Update Your Webpage on solasalons.com
As a Sola professional, you have your very own Sola webpage on solasalons.com, which you can easily customize in your Sola Pro app with a descriptive bio, an image gallery, contact information and hours, as well as an online booking button (for SolaGenius users).
When was the last time you took a look at your Sola webpage and made sure your information was up-to-date? Give it an update before the holiday season rolls around -- you’ll thank yourself later! Need some extra tips to make your Sola webpage rock? Watch our webinar How To Make Your Sola Webpage Rock inside your Sola Pro app!
Santa has his elves...you deserve a little helper, too! Sola’s all-in-one salon management app is a life-saver for independent salon owners - especially during the holiday rush. Available for just $20/month, meet your new digital personal assistant. SolaGenius’s features include 24/7 online booking (making rebooking clients a breeze!), a simple calendar interface, automated client reminders, text message marketing, client notes, analytics and reports, and reliable customer support. Work smarter, not harder this busy season with SolaGenius. Click here to learn more!
BookNow To Help Fill Your Books
BookNow by SolaGenius is our revolutionary online search and booking engine, to help drive new customers directly to you. On solasalons.com, potential customers can search by location, date, service, and availability and browse our directory of beauty professionals (who use SolaGenius) and book online, 24 hours a day. BookNow takes care of the business for you leaving you to focus on what you love most.
With COVID-19 still top of mind for many consumers, your salon studio is a safer solution for clients to still fulfill their holiday beauty needs while staying safe in a private, controlled environment.
Saving time and money is something to strive for year-round, but especially during the holidays. With BeautyHive, an online distributor made for independent salon owners, stocking your backbar and retail shelves for the busy season is seamless. With most orders shipping out the same day and real-time inventory checks, you never have to play the guessing game of when (or if!) you'll get your supplies in time for your upcoming appointments. Did we mention that you get points back on every order? Sign up and experience the beauty of BeautyHive!
In 2021 we've taken virtual education to a whole new level! We hosted not one but TWO virtual Sola Sessions with the industry's top educators like Brit Seva, Tim Storey, Alfredo Lewis, Constance Robbins, Sonya Dove, Ruth Roche, Justin Isaac, John Mosley, and so many more! We covered topics ranging from mental health, financial wellness, marketing, social media, as well as artistic classes for every beauty professional. If you weren't able to join us live, you can still watch the Sola Sessions Reconnected and Sola Sessions Reimagined on-demand through the end of the year.
On top of the Sessions, we've been hosting Facebook Lives and virtual classes a few times each month to keep your education game strong. We know that as a busy Solapreneuer, it can be challenging to attend these virtual classes live - that's why we record every single one and make them all available for you to watch on-demand inside the Sola Pro app. We also know that the holiday season is always a grind, so keep an eye out for upcoming virtual education on our social media pages!
The Sola Stories Podcast
Temperatures are dropping and winter is coming! Cozy up next to a fire with your favorite hot beverage and turn on the latest episode of the Sola Stories Podcast (new episodes out every Wednesday). Whether you’re looking for a marketing quick tip, advice from a fellow Sola professional or inspiration from some of our industry’s thought-leaders, subscribe to the Sola Stories Podcast for all of your salon ownership inspo!
Already a fan of the podcast? Drop us a note and let us know!
Now that you have the resources you need, get out there and sleigh this holiday season! 🛷