Business & Marketing
Sleigh The Holidays with These Sola Tools
Posted on October 28, 2020
Sola Salon Studios
At Sola, we have your back when you need it most - whether it’s during a global pandemic, juggling work/life balance as a new parent, or when you could use some extra support during the busiest time of the year. We know that crossing the 2020 finish line may feel impossible, but with the help of Sola’s tools and resources we know you’ve got what it takes to finish this challenging season (and even more challenging year) #SolaStrong 🙌
Our free, Sola-exclusive (and recently new and improved!) app gives you inspiration and education on-demand anytime, anywhere. Looking to level up your holiday marketing skills? Or perfect a warm winter balayage? Maybe you're interested in the latest exclusive deal from your favorite brand to keep your retail shelves stocked for the Black Friday rush. Get all of that and so much more in Sola Pro! Click here to read about Sola Pro’s recent makeover.
From holiday retail and marketing tips, to decorating on a budget, the Sola Blog has everything you need to rock the holidays like a boss. It’s our mission to not just be a megaphone of information, but an active participant in your conversations. Throughout this year, we’ve been constantly listening to the needs of our community and posting a new blog every Wednesday (at least!) to help you navigate the current challenges you may be facing in and out of your salon.
Update Your Webpage on solasalons.com
As a Sola professional, you have your very own Sola webpage on www.solasalons.com, which you can easily customize in Sola Pro with a descriptive bio, an image gallery, contact information and hours, as well as an online booking button (for SolaGenius users).
When was the last time you took a look at your Sola webpage and made sure your information was up-to-date? Give it an update before the holiday season and New Year roll around -- you’ll thank yourself later! Need some extra tips to make your Sola webpage rock? Watch our webinar How To Make Your Sola Webpage Rock inside your Sola Pro app!
Santa has his elves...you deserve a little helper, too! Sola’s all-in-one salon management app is a life-saver for independent salon owners - especially during the holiday rush. Available for just $20/month, meet your new digital personal assistant. SolaGenius’s features include 24/7 online booking (making rebooking clients a breeze!), a simple calendar interface, automated client reminders, text message marketing, client notes, analytics and reports, and reliable customer support. Work smarter, not harder this busy season with SolaGenius. Click here to learn more!
BookNow To Help You Fill Your Books
BookNow by SolaGenius is our revolutionary online search and booking engine, to help drive new customers directly to you. On solasalons.com, potential customers can search by location, date, service, and availability and browse our directory of beauty professionals (who use SolaGenius) and book online, 24 hours a day. BookNow takes care of the business for you leaving you to focus on what you love most.
With COVID-19 still top of mind for many consumers, your salon studio is a safer solution for clients to still fulfill their holiday beauty needs while staying safe in a private, controlled environment.
This year, we’ve taken virtual education to a whole new level! With over 30 Facebook Lives and webinars to support the beauty industry throughout COVID-19, we’ve covered topics ranging from mental health, financial wellness, marketing during a pandemic, balancing back-to-school as a working parent, and so much more. We know that the holiday season is always a grind, so keep an eye out for upcoming virtual education here. All past webinars are also available for Sola pros to watch on-demand in the Sola Pro app.
The Sola Stories Podcast
Temperatures are dropping and winter is coming! Cozy up next to a fire with your favorite hot beverage and turn on the latest episode of the Sola Stories Podcast (new episodes out every Tuesday). Whether you’re looking for a marketing quick tip, advice from a fellow Sola professional or inspiration from some of our industry’s thought-leaders, subscribe to the Sola Stories Podcast for inspo! Check out our latest marketing quick tip, Holiday Marketing With a 2020 Twist with Sola’s Chief Marketing Officer, Jennie Wolff!
Already a fan of the podcast? Drop us a note and let us know! We may just give you a shoutout on an upcoming episode 😉
Now that you have the resources you need, get out there and sleigh this holiday season! 🛷