Co-authored with GlossGenius Kelsey Morris, owner of Studio K at Sola Salon Studios in Columbus, OH, exudes love for what she does. And you can tell. She repeatedly delights her clients by staying on top of the latest trends and styles, and is constantly moving her business forward by exploring new technologies. She also favors personal interaction with her clients. She knows their needs. It's no surprise then, that she knew that sending each of her clients personal text messages was the ideal way to reach them. But Kelsey was smart, she didn't waste any time trying to send all of those texts on her own. Instead, she used new technology that let her send all of the texts in minutes. Kelsey sent a mass text message to her clients through SolaGenius (GlossGenius x Sola)'s GlossUp feature. GlossUp is a text-message marketing feature which can deliver individual messages to a curated list of clients. It provided a strong channel for Kelsey to create personal interactions with each of her clients. Just a few minutes after sending out her texts, Kelsey saw just how powerful reaching clients en masse through a text blast was. Kelsey got 15 bookings within an hour of sending out the texts. For her services and price point, that was well over $1500! And beyond the earnings she was able to pull in just a few minutes, she was able to connect with clients in a way that wouldn't have been possible any other way. Most importantly, Kelsey was able to do it all in one sweep. Kelsey's ability to use mass texts to drive her business proves she's a true #boss. We have so much to learn from her! By looking at her story and other successful text message campaigns, we'll show you: How to send a professional yet personalized message that customers will respond to How to grow a business and increase your bookings You might be wondering, Could I Do What Kelsey Did? We’ve crunched the numbers...So what do these stats mean FOR YOU? In less than 3 minutes, you can re-engage with almost all of your clients, including ones that you may not have not seen or spoken to in months. By shooting them a friendly text, you’re reminding them that you’re thinking of them - creating an instantly positive customer interaction. If 97% of all text messages are opened and 45% of texts are responded to - that means that more than half of the people who see your texts will respond in some way. In comparison to email, text message marketing drastically increases your bookings at a much more efficient rate. Like Kelsey, users have brought in thousands of dollars just by sending a few texts to their clients. In other words, you are GUARANTEED to bring in more revenue by using a text message campaign. GlossUp is GlossGenius’s special text message marketing feature. It’s the only text message marketing feature in the industry. Its features allow you to send personalized, individual text messages to ALL of your clients in a few simple taps. Keep reading to learn how to make the most of GlossUp and replicate the success that Kelsey had! OKAY SO HOW DO I START? Finding the perfect message: What should I say? The AMAZING takeaway from Kelsey’s case is that we can tell that even a simple message about moving locations was able to drastically increase her bookings. This is because even a small notification served to remind clients about Kelsey’s services and her friendly personality. Once reminded, clients booked Kelsey immediately. Still, you might not be moving locations anytime soon-- so what kind of texts should you be sending your clients? Craft your perfect text message by asking yourself these questions: Who is my audience? SolaGenius allows you to choose which of your contacts you’d like to send texts to by filtering your contacts. Here are the options that we allow you to filter with: Clients that you’ve seen or not seen in the last X months Clients who’ve had X appointments or more Clients who’ve paid $X total or more Clients who’ve paid for certain services or made certain retail item purchases What is my message? Is there any message that you want to immediately communicate by sending that text message? Do you have last minute cancellations? Do you have slow days on a certain day and want to offer a promo for customers to come in? Do you have product tips you’d like to share with clients that they love hearing? Are you moving locations? Are you going on vacation? All of these are common use cases that text message marketing can help drastically with. SolaGenius also makes it easy to think of a message and we provide you with inspiration. We tag certain categories so you know what messages are relevant to your needs, and we provide you with some templates that fall under common announcements that beauty professionals make. They’re quick, elegant, and easy to personalize!Announcing your booking site For clients not seen in awhile For slow days & empty slots For recently seen clients For announcing a current promotion For new services For new products Fo