Posted on March 31, 2020
Sola Salon Studios
Even though your salon doors may be closed, that doesn’t mean you have to push pause on client relations! Now, more than ever, it's important to keep yourself top of mind for clients and strengthen your brand loyalty. We partnered with one of our favorite industry luminaries, Sam Villa, on a Facebook Live where he shared tips and tricks you can use to nurture client relationships – all from the comfort of your home!
Sam stressed that the most important thing we can do when you can't be face-to-face with clients is to connect and show them that you’re thinking of them and that you care. Clients are wondering when they can get back into the salon. One simple way you can provide virtual support is by creating simple, 5-minute or less video tutorials or Facebook Lives providing clients with tips on how to maintain healthy hair, manage grow out, use products correctly, and have fun trying new styles.
De-Tangling Hair (3:57)
Using Hairsprays (9:49)
Acknowledging Grow Out
How to Use Pomade and Waxes
Combating Dry Hair
Importance of Staying Positive
For Sam’s closing message, he brought out Andrew Carruthers, Education Director for the Sam Villa Brand (SVB). In addition to driving education at SVB, Andrew is also a life coach. He said that in times like these, the mind tries to control and predict the future. The human condition likes to live in stories – beginning, middle, and end. The problem is that we have no idea – no vision – for what the end looks like here with COVID-19. Our mind goes into hyperdrive and searches for an answer, and the challenge is that the answer is not available right now.
Andrew said, “we must quiet the brain, and you must make sure you’re sourcing information from the most positive places that you can.” Stay informed, but go to reliable sources, such as the Sola Salons COVID-19 Resouce Center, the Professional Beauty Association, and the CDC.
Andrew closed with, “We are going to get through this. It’s the only option. Let go of the things you cannot control. We CAN control checking in with each other and with our clients. Reach out. We will recover. We will prosper. We will unite together.”
We couldn’t have said it better ourselves.