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10 Reasons Why We Love SolaGenius image

SolaGenius is an all-in-one salon management platform that handles all aspects of owning a salon into one easy-to-use app. If you haven't already jumped on the bandwagon, SolaGenius will change the way you do business. Not only can it seamlessly integrate the many aspects of being a beauty professional and salon owner, but it will also free up your time to focus on what you do best - your craft!

Check out these 10 reasons why we absolutely love SolaGenius:

1. 24/7 Online Booking

Online booking is a total game-changer. Are you still running your business the old fashioned way? Or maybe you are using a booking site made for all kinds of scheduling. SolaGenius online booking is made just with beauty professionals in mind, so it offers features that revolutionize the way you do business with:

User-friendly client booking: Why spend time sending endless text messages, phone calls, emails and/or using third-party schedulers, when you can book all in one place, hassle-free? SolaGenius makes it easy and straightforward for clients to book. Instead of fussing with scheduling, simply direct clients to your booking page and you’ll never have to worry about mixed up scheduling, hours of back and forth, or cancellation hassles again.

“SolaGenius helps me work smarter, not harder, by allowing me to customize all of the preferences in services and times, allowing clients to book themselves without any hassle or confusion. Once they book, I get a notification and it’s like I’m making money without lifting a finger!” – Bridget Machalick, owner of Hair Studio BMK in Ann Arbor, MI.

“My favorite feature is online booking! This feature gives me the freedom to enjoy my time at the studio, my time at home and while on the go. All while being in total control. No more back and forth text messages or phone calls... a click of a button is all it takes!” - Ashley White, 2020 Face of Sola


Intuitive calendar interface: The SolaGenius calendar interface is perfect because it is custom-made for the beauty industry, fitting the needs of a beauty professional's busy days. With online booking integrating right to your calendar and scheduling notification options, you’ll never have to think twice about your schedule. It’s like having a booking assistant at your fingertips. With SolaGenius, you can create and manage a perfectly curated schedule that is easy to use and designed with you in mind.

Ashley White shares, “I was hesitant about switching to SolaGenius. I was previously using another online booking software and each day I was spending about an hour after I closed shop at the studio, closing out my books and crunching numbers. At home, I was spending countless hours on the phone listening to voicemails and responding to text messages. I spend less time on my phone and have so much time back in my day, especially time with my kids, which is most important to me. It’s a game-changer.” 

2. Automated Communications


With the text and email marketing functionality, SolaGenius lets you reach out to all your clients at the same time without the exorbitant fees that you may find on other automation apps and text message marketing subscriptions. With SolaGenius, you can execute: 

Follow-ups: Keep in touch with your clientele without having to maintain a bunch of messy and disparate methods of communications (text messaging, Instagram messaging, email, etc). With SolaGenius you can keep it all in one place, and even automate communication threads, such as appointment reminders and check-ins. Keep clients up-to-date on upcoming appointments to cut down on no-shows and cancellations with reminders and follow-ups.

Text Message Marketing: Use text messages for updates, promotion announcements and to strengthen your client relationships. Text messages are the most effective ways to reach a customer, and if you are missing out on this very direct marketing tool, it is time to give it a go! According to campaignmonitor.com, “research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.” When you subscribe to SolaGenius, you automatically get 100 free text messages per month that you can use to send custom bulk text messages to your clients.

3. Schedule "Me Time"

You need to have personal and professional boundaries in order to be a #SolaBoss. With SolaGenius, you can easily block out personal time, sync your professional schedule to your personal calendar, and create the work/life balance that will keep you healthy and happy. Remember that if you aren’t living the life you love - it is time to reevaluate and schedule accordingly!


In addition, having all of these convenient features in one place will streamline your business overall, so you will have more me-time available to you in the long run.

Ashley White shares that she saves hours every single day with SolaGenius. "As my day is rolling my appointment bookings are coming and I’m approving them while checking out a client. It’s multi-tasking at its finest and so much easier.”

4. Your Own Branded, Easy-to-Use Booking Website

Say goodbye to complicated websites and unbranded bookings. On SolaGenius, you get to create an attractive, user-friendly booking website that reflects your brand, eliminating the need for cumbersome web development, Squarespace, Weebly or WordPress. With just a few clicks, you can customize the page to fit your brand aesthetic, feature your work and speak to your clientele the way that you know is best.

Ashley White can relate to this first-hand. “I used to have to pay a lot of money for a website before getting SolaGenius. Once I joined, I saw how beautiful my website was and canceled my other one and now I’m saving money. A lot of other apps don’t even offer a website.”


We frequently receive feedback on how user-friendly and aesthetically pleasing the booking pages are, driving clients to book more frequently and convert more easily due to ease of use. While many of your clients will book with you come hell or high water, newer clients may find difficult scheduling a turn-off, and return clients may simply book less frequently.

5. Financial Tracking

SolaGenius sends daily personalized reports so you know exactly how much you’ve banked each day - including your retail business. 


If you keep client payments within the app, you’ll keep your finances in one simple place for tracking, while also enjoying credit card processing which boasts a 2.6% charge per credit card swipe - among the lowest rates in the industry. 

SolaGenius makes it quick and straightforward to prepare quarterly, yearly or custom reports using the KPIs and numbers you need to track your business properly. You will cut down on emergency scrambling when keeping financial tracking all in one place - streamline your records, make it easier on your accountant (or you!), and never miss a quarterly report again.

In addition, you can run your retail business through SolaGenius, keeping your product and service sales in one place, further streamlining your finances, and accurately reporting your earnings.

6. Client Notes

With SolaGenius, you can record client notes so you do not forget the little details that make a great stylist feel like an old friend. 2018 Face of Sola Ashley Lantz considers it her favorite feature because it helps her better serve the needs of her clients:

“I love the text message assistant! I have mine set to ask me if I want to save notes, so after I finish a client it always sends me that friendly reminder to save my formulas or retail I need to order for their next appointment. It really helps me be more efficient.” 


It stands out to show your clients that you care when you ask them about the little details they may have shared with you - perhaps they had a big date or interview, or maybe just as simple as remembering their particular shade of toner or favorite hair mask without them having to remind you. Little notes can go a long way in client retention!

7. Customer Support

SolaGenius has excellent customer service from our team, unlike many apps out there that have no live contact to speak of. Get the help you need via text message, phone, or email support, including setup assistance and ongoing support. Do not underestimate the power of help when you need it. SolaGenius has your back!

8. Easy Integration

One of the most intimidating aspects of changing to a new platform or app is the setup process. As a salon owner, your clients and appointments simply cannot fall through the cracks with a change in technology. With SolaGenius, it is easier than ever to get up and running due to our fantastic support for new users that allows you to integrate contacts and appointments into the system:

“One of my favorite features is the white glove service available to new users. It transfers your contacts and appointments for you (even if coming from the old fashioned pen & paper)!” - Jazmin Stratton, 2021 Face of Sola

9. Free Trial

We love that anybody can test out SolaGenius for FREE for 30 days. Who doesn’t love a good free trial? 30 days is all it takes to create a good habit, and this one just may change your business (and life) forever!

10. Sola Glow Up

Our favorite thing about SolaGenius is watching Sola stylists up their game into #SolaBoss status by upgrading everything from booking to branding, all inside of one simple app made just for you.

The magic of SolaGenius goes beyond all of these amazing features. In reality, it is the seamless integration of all of these perks, from marketing and communication to booking and finances that makes this app so incredible.

When you are ready to up-level your business, free up your time, better your client experience and handle finances like a boss, head on over to SolaGenius and make the switch. It just may change your life for the better!