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Making money is often discussed and viewed in a negative light. We’re often afraid and don’t want to be labeled as greedy or money-hungry by talking about money. But making money must be at the forefront of any successful salon business and is crucial to creating the freedom you truly want in life. In fact, it’s a challenge being passionate about making other people look and feel great when you’re feeling a little hopeless or stressed about paying your next bill.  Read More

As a salon owner, you work hard to provide a unique experience and a beautiful space for your guests to visit time and time again. A clean, well-organized salon is crucial to being a successful salon owner – it provides your guests with a comfortable place to visit, and provides you with a creative space to work in. Consider spring cleaning in your salon an opportunity to completely revitalize your environment and create the zen your guests so very crave when being pampered.  Read More

For Diane, Sola makes the impossible possible. “I never thought I could be both a mom and a business owner — not to this extent,” she says, offering, “I’m a much happier mom now that I’m here at Sola.” These days, the Miniels wake up and practically have to pinch themselves. “We can’t believe we have our own studio and are where we wanted to be,” Daniel says. “It really is a dream come true,” Diane chimes in.  Read More

It’s no secret that the demands of a career in the beauty industry can take a toll on your body. Yoga has exploded in popularity with beauty professionals over the past few years, and for good reason. It not only helps keep your breathing and anxiety level in check, but it teaches you how to counteract the physical stresses that are placed on your body too. Here are a few tips, rooted in yoga, to de-stress, relax overworked muscles and reset your posture.  Read More

Can we talk for a moment about something really important but considered a little impolite by some? And that is…money. As salon suite owners and beauty professionals, we often talk about our love and passion for what we do and the clients we serve. We should be passionate and appreciative of our clients. But honestly, one of the biggest mistakes we make is not talking enough about money. Money can’t buy happiness, but if it wasn’t important, we wouldn’t get out of our beds every morning and spend more time away from home, our families, and the things we love just to go to work.  Read More

On Monday, February 13, 2017, nearly 200 Sola professionals from 16 different states gathered to experience the magic of the Sola Sessions. They came, they learned, they cheered, they ate, they discovered, they collaborated, they celebrated and they gathered inspiration from the industry’s very best.  Read More

After living and working in Los Angeles for eight years and accomplishing all my goals as an artist, I decided to go after a lifelong dream - start my own business. I had been contemplating moving back to the Chicago area (where my family resides) so this would be a perfect time to open my own salon!  Read More

For most of us, our parents instilled an invaluable work ethic within us: WORK HARD. Hard work is how we’ve gotten to where we are in our careers, but what if we’ve been in the game for a long time? What do we do if we feel run down? To stay on top of our game, it’s not always a matter of pushing harder; it’s time for us to start working smarter. These 5 tips will prevent mind and body fatigue, help drive more traffic to your social media and help you generate more income in no time!  Read More

2016 may have had its highs and lows, but it was a pretty rocking year for Holiday Childress! “I found out I was having my first baby girl, I came out with a solo album, and I opened my own salon business,” he says. Opening a studio in October at Sola Pack Square in North Carolina was an unexpected move for Holiday. Growing up, he’d “always felt an aversion to hair salons,” he admits. Entering the beauty industry, then, came out of necessity.  Read More

A business card can seem like an outdated tool in today’s fast paced, tech-obsessed world. However, the humble business card can still be a valuable asset and a great way to market your business. They’re a great way to share your business’s hours of operation, web address, and product or service offerings. They also give the receiver a good idea of your style and personality!  Read More

When a friend told Jennifer about Sola, the burgeoning hairdresser didn’t think twice! She launched her salon – Jennifer LaVigne Hair and Bridal Studio – in November of 2014. “It was the independence that appealed to me,” Jennifer explains. Independence and ease: “I didn’t have to shell out $50,000 to renovate a place, and I didn’t have to manage other stylists as a salon owner,” she adds. Coming from a big salon in a mall setting, though, Jennifer was initially nervous about attracting new clients. “I knew I needed to strengthen my online presence,” she says.  Read More

Ah, Valentine’s Day… A holiday filled with sweet treats, beautiful flowers, and opportunities to show your loved ones how much you care. But Valentine’s Day isn’t just for couples. Your business’s success depends on successful relationships with your clients, right? Valentine’s Day is a great opportunity to strengthen those oh so important relationships…and of course boost your sales. So if things are looking slow for February, don’t wait any longer to take advantage of a few pink hearts and feelings of amore to increase traffic to your studio! Your clients will fall in love with your salon with these easy and fun Valentine’s Day marketing ideas.  Read More

We are proud to introduce you to the 2017 Faces of Sola! Each of these Sola professionals stands out as an exceptional member of their local Sola community, and have made a positive impact on the national Sola community as well. They truly exemplify the Sola spirit and always aim to inspire.  Read More

It’s 2017, and let’s face it – people are no longer making decisions without looking things up online first. At Sola, we have an incredibly powerful (and free!) way to get new eyes on your business every day. It’s by setting up your Sola website. Whether you have a robust Sola website set up or not, when you Google yourself, your Sola website likely comes up pretty high in the search results. This because search engines typically assume that the more popular a website is, the more valuable the information it contains must be.  Read More

You’ve been hustling since mid-November to make sure your clients look and feel fabulous from Thanksgiving into the New Year. During the holiday craze, though, it’s easy for beauty professionals to neglect their own needs. Taking care of yourself is crucial! It’s no surprise that with increased momentum at the salon, overflow-only parking at the mall, second cousins and long lost friends coming to town, and the need to prepare a feast for the whole family, stress levels increase during the holidays — and women are particularly susceptible to the pressure. It’s time to unwind, and we’ve rounded up a few fail-proof tips for finding your holiday Zen.  Read More

The holidays are in full swing at Ryan Stillman’s salon – The Proper Dandylion at Sola Southpark – where cider and spiced cookies are just the beginning. Ryan woos his guests with stunning holiday displays and raffles, and he likes to “keep it classy,” he says, with seasonal décor and music, too. “I have a very personal approach to client care year-round,” Ryan adds, noting, “I make espresso drinks for each individual client and keep a cooler stocked with Kombucha and coconut water.”  Read More

On Monday, November 14, 2016, more than 150 salon professionals from 11 states gathered at the Hilton Center City for the Sola Sessions! Throughout the day, education on the main stage featured customer service tips on how to better understand your guests and thrive as an independent business owner to holiday marketing ideas to color application techniques to knowing your numbers, cutting, styling and so much more!  Read More

Created exclusively for the Sola community, Sola Pro is not only a resource to inspire creativity – it’s also a way to connect with your favorite brands, to keep a steady pulse on the changing landscape in the beauty industry, and to provide you with all the tools you need to stay at the top of your salon ownership game at #SolaSalons! Did you know that with the recent updates to Sola Pro, you now have a personal profile called My Sola Pro where you can view and update your Sola webpage from within the app! You can also search for videos using keywords and flag them to watch later, or check out your video history on your My Sola Pro profile. Read on to find out all the details!  Read More

The holiday season’s practically here, and as a small business owner, it's your chance to capitalize on the merriment. The cash register’s cha-ching sounds jolly good, true, but don’t lose sight of what really matters: your clients, of course. ‘Tis the season for pampering your customers, and for spreading cheer that will keep them coming back to your chair well into the New Year. Read on to learn how amped up marketing efforts can provide your guests with the experience they're craving this holiday season while simultaneously boosting year-end revenue, too.  Read More

“I’m not naïve enough to think that every problem in the world can be solved with a haircut,” says attorney Christopher Matthew, owner of Dillinger’s Barber Suite & Shave Parlor at Sola Salons Garden City. Christopher might not be solving every problem in the world, but he’s certainly doing his part to give back through his unique G.R.O.O.M. Project, which delivers fresh cuts to men living in transitional and supportive housing.  Read More

Thriving salons grow because the owners have a system for generating a steady flow of new customers and cultivating repeat clients. Surprisingly, steady customer flow is often achieved not by chasing new customers but by attracting them. There is an important difference. If you’re like most hairstylists, you would rather have a continuous flow of new customers looking for you so can concentrate on doing what you love…making people look and feel amazing.  Read More

Los Angeles-based brow and makeup artist Shaila Paredes – owner of Brows by Shaila at Sola Brentwood – started having her brows waxed when she was in middle school. Three years ago, Shaila realized she was ready to strike out on her own, and she looked at several concepts similar to Sola. “But I didn’t really like any of them,” she admits. When a friend told Shaila about a place that was opening in Brentwood, the brow artist was eager to see it — only, the studio hadn’t been built yet!  Read More

When it comes to planning a wedding, selecting a venue, picking the right attire and choosing a wedding party can be tricky business. But choosing the right hairstyle to match your ideal wedding look can be even harder! No matter the setting, no matter the dress, there is one thing every bride wants to be: absolutely beautiful.  Read More

You’ve decided to go Sola–to open your own salon studio–and that calls for a big congratulations! Ownership means you get to create the salon of your dreams; without a boss, manager or staff to keep track of, every little detail is up to you now. To put it simply, you’re in complete control of establishing your salon’s culture and identity. How will you take advantage of this newfound freedom?  Read More

If there’s one constant in the world of social media, it’s change. The social media landscape is constantly evolving with new apps gaining popularity and old standbys launching fresh evolutions. It’s almost impossible to be equally active on every platform, though. You have to pick and choose your battles. The key to winning at social media as a small business owner is to go where your clients are. So, how do you find out where your clients are? You ask them!  Read More

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