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Running a business can be hectic and sometimes stressful…especially during the holidays! It’s easy to get bogged down with the day in and day out of being an entrepreneur, but the Thanksgiving season is the perfect time to slow down and reflect on your business and the people who make owning a Sola salon so meaningful. Those people are your clients, of course! Clients are the number one most important component to your success, and the Season of Thanks is a great time to let them know just how much they mean to you. Here are a few ways you can show them your appreciation:  Read More

Created exclusively for the Sola community, Sola Pro is not only a resource to inspire creativity – it’s also a way to connect with your favorite brands, to keep a steady pulse on the changing landscape in the beauty industry, and to provide you with all the tools you need to stay at the top of your salon ownership game at #SolaSalons! Did you know that with the recent updates to Sola Pro, you now have a personal profile called My Sola Pro where you can view and update your Sola webpage from within the app! You can also search for videos using keywords and flag them to watch later, or check out your video history on your My Sola Pro profile. Read on to find out all the details!  Read More

The holiday season’s practically here, and as a small business owner, it's your chance to capitalize on the merriment. The cash register’s cha-ching sounds jolly good, true, but don’t lose sight of what really matters: your clients, of course. ‘Tis the season for pampering your customers, and for spreading cheer that will keep them coming back to your chair well into the New Year. Read on to learn how amped up marketing efforts can provide your guests with the experience they're craving this holiday season while simultaneously boosting year-end revenue, too.  Read More

“I’m not naïve enough to think that every problem in the world can be solved with a haircut,” says attorney Christopher Matthew, owner of Dillinger’s Barber Suite & Shave Parlor at Sola Salons Garden City. Christopher might not be solving every problem in the world, but he’s certainly doing his part to give back through his unique G.R.O.O.M. Project, which delivers fresh cuts to men living in transitional and supportive housing.  Read More

Thriving salons grow because the owners have a system for generating a steady flow of new customers and cultivating repeat clients. Surprisingly, steady customer flow is often achieved not by chasing new customers but by attracting them. There is an important difference. If you’re like most hairstylists, you would rather have a continuous flow of new customers looking for you so can concentrate on doing what you love…making people look and feel amazing.  Read More

Los Angeles-based brow and makeup artist Shaila Paredes – owner of Brows by Shaila at Sola Brentwood – started having her brows waxed when she was in middle school. Three years ago, Shaila realized she was ready to strike out on her own, and she looked at several concepts similar to Sola. “But I didn’t really like any of them,” she admits. When a friend told Shaila about a place that was opening in Brentwood, the brow artist was eager to see it — only, the studio hadn’t been built yet!  Read More

When it comes to planning a wedding, selecting a venue, picking the right attire and choosing a wedding party can be tricky business. But choosing the right hairstyle to match your ideal wedding look can be even harder! No matter the setting, no matter the dress, there is one thing every bride wants to be: absolutely beautiful.  Read More

You’ve decided to go Sola–to open your own salon studio–and that calls for a big congratulations! Ownership means you get to create the salon of your dreams; without a boss, manager or staff to keep track of, every little detail is up to you now. To put it simply, you’re in complete control of establishing your salon’s culture and identity. How will you take advantage of this newfound freedom?  Read More

If there’s one constant in the world of social media, it’s change. The social media landscape is constantly evolving with new apps gaining popularity and old standbys launching fresh evolutions. It’s almost impossible to be equally active on every platform, though. You have to pick and choose your battles. The key to winning at social media as a small business owner is to go where your clients are. So, how do you find out where your clients are? You ask them!  Read More

Stylist Rick Klepach – owner of Klepach Studio at Sola Salons Galleria Oaks in San Antonio – has been doing hair for five years. And, he’s been his own boss that whole time. “It seems scary to go out and build a business,” Rick says. Plenty of people told him he couldn’t hack it; they said he needed to work in somebody else’s salon first. But one very influential individual – Rick’s partner of nine years – told Rick he would succeed. Rick knows firsthand, now, that stylists can make it as solo salon owners. “It’ll work,” he says “You can do it if you’re disciplined and willing to put in the effort.”  Read More

On Monday, September 12, 2016, more than 300 salon professionals from 12 states gathered at the Hyatt Regency Newport Beach for the Sola Sessions! We learned so many wonderful things throughout the day; we just had to share our top 10! Enjoy learning from the below…we hope to meet you one day at a future Sola Session!  Read More

Keeping hair looking luscious and healthy in between salon visits can be tricky sometimes. However, we all know that the right hairstylist can give a client the right amount of confidence (and knowledge!). Yes, no matter what hairstyle your guest might want, you can help them keep their hair healthy by sharing these five awesome tips.  Read More

Above all else, a standout marketing campaign tells a story. And, visuals – simple graphics, memes and videos – are extremely effective devices for employing storytelling. That’s why we recommending using awesome images in your ongoing social media marketing. Ready to create eye-catching content for your followers? We’ve got good news: There’s an app for that! Here are our top picks for apps that’ll have you blasting out compelling visuals in no time.  Read More

All good things must come to an end! With summer winding down, it’s time to capitalize on the busy back-to-school season. From catchy Pinterest boards to sales that are too hot to resist, here are our top tactics for engaging your scholastic clientele, and their parents too!  Read More

When you open an independent salon, aside from being an artist, you’re suddenly a receptionist, bookkeeper, marketing director — the list goes on. The good news is, and salon software can wear many of those hats for you – your in-studio superpower! You can run your business from anyplace with a Wi-Fi connection — which might explain why so many stylists are now running their business from a mobile device. Salon software makes it easy!  Read More

Pashion Salon co-owner Mysly Jean-Julien lives and breathes hair! And, it’s been like that since she was a kid. Mysly and her younger sister -- Pashion Salon co-owner Cynthia Gervais -- “grew up on the islands,” Mysly begins. A cousin did hair, and Mysly says, “Every weekend, it was just hair all day.” Mysly explored a few different career paths -- makeup, nails, nursing -- but was destined for the hair industry. “I always found myself going back to hair; I couldn’t get away from it,” she reiterates. Cynthia, on the other hand, never even tried to escape her fate! “My older sister Mysly’s passion inspired me,” she says.  Read More

Love them or hate them, hashtags have become an important component of online communication, and many experts agree that they’re here to stay. If you haven’t done so yet, it’s officially time to acquaint yourself with hashtags!  Read More

Even top-of-the-line salons deal with the headache – and financial strain – of cancelled appointments. In fact, you’d probably be surprised by how often it happens. That’s why many salons and spas lay out cancellation policies for their clients. Here’s a look at how those policies work, and how you can benefit from instilling this added precaution at your studio.  Read More

After coaching hundreds of hairstylists, the most common roadblock that keeps most salon studio owners from marketing themselves and their services is FEAR: fear of rejection; fear of failure; fear of losing money; fear of ridicule or fear of looking silly or foolish. We tend to think the worst about potentially scary situations to keep us from experiencing the bad feelings that COULD come from not getting the results we want. While these fears are understandable, they don’t have to stop your success. Here are a few ways to overcome your fear of marketing.  Read More

To her clients, industry veteran Michelle Jacobs is known as The Hairgenie. “My husband came up with that,” Michelle says, explaining, “He says I perform magic on hair.” Michelle’s story – her journey to Sola – is atypical, to say the least. That’s because she opened a studio through Sola Salons after she’d run a successful brick-and-mortar salon for over two decades!  Read More

If the summer sun’s strong enough to tan your skin, then it's strong enough to damage your clients’ beautiful tresses, too. There are so many ways to increase the life span of the beautiful summer creations waltzing out of your studio door! We asked two esteemed Sola stylists to weigh in on the best bets for keeping locks healthy from Fourth of July fireworks all the way through Labor Day pool parties.  Read More

Maybe your salon has been impacted by our capricious economy — or maybe you’re simply looking to boost your bottom line. Whatever your motive, we’ve got you covered with 5 effective strategies for raising revenue. By unearthing new ways to service and attract clients, you can increase everything from your average transaction size to your salon’s foot traffic.  Read More

When part-time stylist Deborah Wright Peters’ stepson, Jake, was diagnosed with a severe and debilitating illness, her Sola community stepped in, raising some serious cash for Jake’s long-term care and treatment.  Read More

“I specialize in a lot of things — almost to the point of not being able to say I specialize,” says thirty-year industry veteran Shanna Moll. Shanna began her career doing cuts and color, and moved into extensions twenty years ago. “I’m triple certified in extensions and in color, and I’m a big believer in education and certification,” Shanna says.  Read More

You’ve built a solid business at Sola Salons. Now what? If you’re looking to grow your brand and you live in a city with multiple Sola locations, then you might consider investing in a second suite. Here’s a look at how stylist and entrepreneur Evelia Rios increased her clientele and overall revenue via multi-unit ownership.  Read More

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