Our Blog

Instagram is a powerful tool for any beauty professional to connect with their clients, showcase their work, attract new clients and promote new services and products online. As the algorithms for Instagram are constantly evolving, new tricks arise for how to gain traction, engagement and followers. However, one thing never changes - the more followers you have, the greater reach and impact your account will have on the wide world of Instagram.  Read More

There is a popular old business adage that empowers entrepreneurs to focus on customers that really matter. It is called the 80/20 rule. The 80/20 rule states that about 80% of your sales come from 20% of your clients. The rule indicates that if we focus on the most active 20% of our customers and clients, they will generate 80% of our income.  Read More

Each season is an opportunity to freshen up your studio look and feel. Even the smallest seasonal touches can go a long way in making your salon feel festive and bright as the days get shorter. Fall is a great time to pump up the ambiance to bring in the buzz of the holiday season. Who doesn’t love pumpkins, gourds and candy for October? Or maybe the more subtle and chic fall toned flower bouquets and cinnamon essential oils are more up your alley.   Read More

You’ve been dreaming about owning your own salon, about the flexibility and autonomy of being your own boss, in a place where YOU get to make all the decisions, including setting your own schedule, picking what products to carry, and decorating the space to fit your personal style. Sounds pretty good, right? Follow these six simple steps to turn your dream of salon ownership into a reality.  Read More

The 11th Sola Sessions took place in Nashville on September 16th, where 300 Sola professionals gathered to learn and be inspired from top educators in the beauty industry, as well as connect and grow with each other. Kim Bennett, our event emcee and the first Sola stylist, kicked off the day with a beautiful message of what Sola means to her, which extended throughout the rest of the event. It was all about cultivating a community that focused on "Support, Opportunity, Love, Aspire.” We took that message to heart, and wanted to help support you with opportunities to spread love and aspire for more - whether you were able to join us at the Sola Sessions or not! Here are some of our top takeaways and favorite moments from the Sola Sessions in Nashville!  Read More

At Sola, you simply get more. Since 2004, when the first Sola location opened in Denver, Colorado, Sola has been changing the game for independent salon owners. It’s our mission to focus on what’s best for you, so you can focus on what’s best for your business. In other words, we want you to be in business for yourself, but not by yourself. But what does that actually mean for you as a business owner? We broke it down for you...  Read More

A business plan is like a blueprint for the success of your business. It states the goals and operations of your business, tallies the financial inputs and outputs, and outlines what steps you’ll take to turn services into revenue into profits. While it takes a bit of forethought and work upfront, a good business plan will save you time, effort and stress moving forward while boosting your productivity through improved oversight and direction.   Read More

It is important to regularly assess your business for a few reasons. As a Sola Professional, you are in total control of your own opportunity and earning potential. So whether you’re trying to set new goals to help your business grow or know how successful you were last quarter, it is up to you to know your numbers so that you can make positive changes that impact your business.  Read More

We are so excited to announce our first team of SolaGenius Ambassadors! The SolaGenius Ambassador Program will focus on bringing education to the Sola community surrounding how to use SolaGenius to grow your business. These SolaGenius rockstars will provide tools and information on social media as well as in-person classes in Sola locations around the country.   Read More

Balancing work and life while running your own studio can at times get chaotic. With freedom comes responsibility - and nothing helps more to stay organized and efficient than tidying up. Keeping a clean and organized space truly improves productivity, efficiency, workflow and state of being. The summer is over - what better time to ready your studio for a productive fall? Just by cleaning shop, you’ll set the stage for a happier day at work.   Read More

Rona Bunch, owner of Rona Bunch Inc. salon in Jacksonville, Florida saw 13 new clients last month without advertising, pounding the pavement, or relying on referrals. She’s also killing it with bookings, with many appointments scheduled three years in advance. On top of all of that, Rona landed a coveted spot among the 2019’s Faces of Sola. How did she do it? What’s her secret? Read more to find out!  Read More

In today's digital age, one of the most important places you can show off your work is social media, and even more specifically Instagram. We know mastering the art of Instagram can be overwhelming, so we broke it down for you with 10 Instagram tips for beauty professionals so we can help you shine just like you do for your clients.  Read More

At Sola, we are a community of dreamers. The concept of Sola sprouted from a dream to create a better opportunity for independent beauty professionals to thrive on their own terms. Growing a community of over 14,000 Solapreneurs is more than a dream come true for us. And every time a new salon is opened and another beauty professional has the chance to live the life they love, another dream takes flight.   Read More

One of the essential keys to marketing your business is to “be where your customers are.” We cannot assume that people know where to search you on the Sola website or that since people were able to book an appointment with you once that they’ll remember where to go the next time. With all of the different social media platforms and search tools out there, it is increasingly important for your business to be easily found and discoverable online.    Read More

We are gearing up for our first-ever SOLD OUT Sola Sessions in Nashville on Monday, September 16th. As excited as we are? Check out these 10 reasons you should be pumped!  Read More

There are many paths to take as a beauty professional and sometimes it’s hard to know what’s best for you. We connected with three Sola pros, all with different paths and different reasons they chose to go Sola —Tammy Muniz (Chattanooga, TN), Kim Bennett (Denver, CO) and Roxanne Muir (Toronto, CA) —to find out why they made the switch from salon booth rental to being independent and how it’s benefited their careers and overall lives.  Read More

Being an independent contractor is nothing new for hairdressers. It’s how Kim had been making a living for years, but she’d been paying someone to rent a chair in their salon. What Matt and Stratton were offering her was the opportunity to become a salon owner, not just rent space from one. Better yet, it was a turnkey approach with Sola providing a high-end, fully-equipped salon with the support and tools Kim needed so she was free to focus on her art and “dream my business into reality.”  Read More

We hear so many different reasons why people are obsessed with SolaGenius. Whether it’s the user-friendly online booking or game-changing expense management, there are so many reasons to love the all-in-one salon management app. Here are a few ways SolaGenius helps our beauty professionals be more efficient in their salon.  Read More

Are you ready for the sounds of summer? Whether you prefer old school favorites or new age vibes, we’ve got you covered to get your guests feeling as good as you’re making them look!  Read More

Can you believe it’s already the summer solstice? In celebration of the longest day of the year, we want to share some inspiration for making the most of your extra long, extra sunny summer days.   Read More

As a soon-to-be first-time mom, a business owner, one of our Faces of Sola and a GlossGenius ambassador, Ashley Lantz relies on SolaGenius to help her juggle it all with grace and style. We asked her to share her top three reasons she loves SolaGenius, the all-in-one salon management tool, made for Sola by Sola.  Read More

Summer is just around the corner and with the summer vacations for both you and your clients also comes the possibility of more time away from the salon. In the interest of working smarter not harder, we compiled 10 summertime promotions to help you keep your business just as hot as the weather all summer long.  Read More

Good mental health is not just a state of mind; it is the foundation of a healthy lifestyle and career. Mental health determines how we handle stress, relate to loved ones, make decisions, and even how we think, feel and act. As a hardworking Sola-preneur in the modern world, we know keeping a positive attitude can be a balancing act. So we shared some simple reminders on how to maintain the healthy mindset that will enable a thriving career, fulfilling relationships, and a positive attitude all year long.  Read More

As a busy beauty professional, we know you’re constantly looking for new ways to manage your schedule more efficiently. For many of our Sola pros, that comes in the form of an app called SolaGenius, the $20/month all-in-one business marketing and management tool designed specifically for Sola professionals. We chatted with some of our trusted SolaGenius users to find out just exactly how SolaGenius helps them run their business and enjoy their life like a serious boss.  Read More

The San Diego Sola Sessions was an event full of milestones. Our 10th Sola Sessions (that’s right, 10!) was held on May 6th in San Diego. And while the 425-attendee event sparked excitement for the future of Sola, it also encouraged us to look back on the past 15 years as Kim Bennett shared her journey as the first-ever Sola stylist. We also hosted the first Faces of Sola panel and had every single one of the 2019 Faces of Sola in attendance in the front row. With so much inspiration, education and community-building spanning the two-day event, we wanted to make sure you didn’t miss any of the magic. So here are our top 10 takeaways from the San Diego Sola Sessions.  Read More