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An optimized social media profile will tell your followers who you are and what your profile is about. Here are a few simple ways you can optimize your social media profiles to make sure you’re getting the most value possible from your social media marketing.   Read More

Growing a beauty business isn’t just about keeping existing clients, it’s also about attracting new clients. How can you do both? It's easy - use the power of reviews! Reviews give potential clients access to feedback from other clients. Having a collection of detailed, positive reviews makes it more likely for potential clients to be confident in booking you!  Read More

NYC-based hairstylist Sade Williams worked at one of the most prestigious salons in the industry, but knew she had the potential to build her own brand. In this in depth Q&A, she shares why she left working at Ted Gibson’s salon, tips on how to find a mentor and create a portfolio, and ways to land more freelance work. She also explains how creating an apprenticeship/assistant program helped her bring that big-city level of service to her 150 square-foot Sola studio.  Read More

“I’m one of the old dogs around here,” says Ralph Lyman, owner of Hair Mechanix at Sola Shoppes at the Village in Green Bay. Ralph has been working in the industry for 24 years — but he might not have gotten into hair at all if it hadn’t been for a friend convincing him to move to Green Bay on a whim! But before long, he was touring a cosmetology school in the area, and Ralph says, “I just fell in love.” The hairdresser, you see, had always loved art – especially sculpting – and his newfound passion was strikingly similar to his former pastime.  Read More

You wear so many hats as an independent salon owner at Sola. You’re an artist, receptionist, bookkeeper, marketing director and so much more. What if you could simplify your day-to-day and focus on being an artist? Introducing your new best friend, a technology solution that was truly made just for you: SolaGenius. We recently caught up with eight SolaGenius rock stars to find out the ways technology is helping to run their businesses efficiently. From online booking to customer management to point-of-sale, there are so many ways SolaGenius can help Run Your Sola Like a Boss.  Read More

Next time you need a quick burst of energy during a long and hectic day behind the chair, try one of these tips for increasing vitality – naturally!  Read More

Throughout our time at Paul Mitchell’s Business rEvolution, our brains were filled with knowledge and our hearts were touched by the love and energy that filled the room. Topics ranged from social media to retailing to business by the numbers, but much of the magic was in the wisdom and profound messages that inspired us to think deeper, to think bigger. The greatest honor of all was seeing our very own Culture Ambassador, Kim Bennett Horvath, on stage among the legends, including John Paul DeJoria, Robert Cromeans, Winn Claybaugh and Tim Storey. For a taste of the inspiration, check out 12 of the lessons learned...  Read More

Julie Nguyen is a nail technician from Charlotte, North Carolina who is not just providing a service, she is working with purpose. Julie was selected to be one of our Faces of Sola because she is a young, aggressive marketer who has created her own space for nail in the hair-centric Sola community. Watching her business grow on social media over the last few months, it was clear that Julie is paving the way for niche beauty services to thrive in the Sola world.  Read More

“It all starts with the ability to listen,” says Vicki King, owner of Be Beautiful at Sola Salons in Concord Centre – Springfield. “The numbers will add up. The most important thing,” Vicki continues, “is the relationships you make.”  Read More

Utilizing text marketing, Kelsey got 15 bookings within an hour of sending out the texts. For her services and price point, that was well over $1500. And beyond the earnings she was able to pull in just a few minutes, she was able to connect with clients in a way that wouldn't have been possible any other way.  Read More

Tammy Muniz’s morning routine was a little more entertaining in June. In addition to her normal primping, the stylist also had to decide which pink wig to put on. Tammy and her daughter Lauren Muniz co-own Rouge 22 Salon in Chattanooga, Tennessee, and the duo collected a half-dozen pink wigs while participating in Susan G. Komen’s BigWigs campaign, a four-week, national initiative designed to raise awareness and cash for breast cancer research and programs.  Read More

Decorating a small salon space requires a bit more thought. With a little planning (& some creative shopping!) Shaila Paredes, of Brows by Shaila shows how she transformed her Sola studio into a welcoming space for her clients and an environment that totally reflects her brand.  Read More

As entrepreneurs and service providers, we all have slow times. I remember when I first joined the beauty industry, we had a guest speaker come to our school to share with us the ups and downs of cosmetology life. He shared an alarming fact that a large percentage of hairstylists do not make it in this industry because they cannot handle the slow times as well as the hard work that one must put into this industry to make it. So, what should you do during slow times? Well, there are a couple of things that I do when I am slow and they help me get out of “the rut” and I believe that it will help you too.  Read More

They’re our providers and our protectors, and they’re never short on hilarious parenting hacks, wisdom, and fun. Simply put, dads are the best! And that’s why – in honor of Father’s Day – we’re highlighting a few of the dads in our Sola family. Read on for some seriously heartfelt insights on fatherhood, and the stories about how becoming a dad changed these men forever.  Read More

If you haven't met Antonio Heath yet online (AKA @tonytonsorial) he is an incredible resource for building and maintaining a successful independent barbershop, using some truly unique tactics. Not to mention, the way he works with his hands and shears is truly magnificent! This month's Faces of Sola feature is an active and engaged member of the Sola social community who also travels the country aggressively as an educator for Hattori Hanzo Shears.  Read More

Contrary to popular belief and as Seth Godin famously says, “everyone is not your customer.” The winning strategy for boutique salons, and the most important step in marketing, is figuring out who your target audience is and determining why they would choose to visit your salon over anywhere else.  Read More

Meet Linda Russo: "In 2015, I found out Sola Salons Studios were building a location down the street from where I was working at in Park Ridge. I have been wanting to start my own business in a salon studio for a while. I would go in Sola to check it out over and over again. I took my husband John to look at it and I finally took a leap to start Hair & Makeup Guru. Many of my loyal clients followed me and I’m so grateful for that."  Read More

Community is one of the major benefits to opening a salon at Sola. As barber and educator Antonio Heath Sr. puts it, “Everything you need is inside of our community. It’s exclusive, and it’s only for us,” he says. He isn’t kidding! At Sola, talented and passionate stylists surround you — literally. Don’t be surprised if you end up finding partnership opportunities in some pretty unexpected places. Here, a few Sola stylists share their experiences with successful partnerships they didn’t even know they were looking for.  Read More

Sola Salon Studios is proud to partner with Eyes on Cancer to provide FREE training for beauty professionals to recognize the early stages of skin cancer, particularly melanoma. Take advantage of your intimate atmosphere, and get the certification you need to help save lives!  Read More

It’s true that there’s no place like home — And if you want to keep your clients coming back for more, it’s time to think about how you can make them feel at home in your studio. Here are a few of the many things Sola stylists do when they want to treat their clients like family.  Read More

The first time Tammy and Lauren Muniz stood out to us was during the #Sola5000 celebration. The red carpet lined with red roses leading into their studio immediately caught our eye, and we knew this mother/daughter duo had something special! Shortly after, the bubbly Chattanoogans joined us in Denver for the first-ever Sola Session and from there, it was clear that they had to be a part of our 2017 Faces of Sola. As you read through this very in-depth article, you’ll see that the relationship Tammy and Lauren is so multifaceted. They are a mother/daughter duo who possess effective communication skills, are continuously collaborating, and who always remember that at the end of the day, their clients needs comes first before their individual needs. It’s a heartwarming and informative interview that is sure to give you the warm and fuzzies!  Read More

Wisdom begins in wonder… On Monday, May 8, 2017, 200 Sola professionals from 21 different states joined together in Washington D.C. for the Sola Sessions. The day was full of inspiration, education, dance parties, prizes, networking, shopping, boomerangs and so much more.  Read More

A decade into her career, near the end of 2014, Julie discovered Sola Salons in Atlantic Beach. She was immediately impressed by Sola’s posh suites, which had that hint of luxury she’d been looking for. Julie signed a lease and opened her salon in July. “I was in a standard studio for two weeks, and then I realized I needed more space,” she says. She leased the studio next door, and “opened up an artificial double,” Julie says, noting. And her business has been booming ever since.  Read More

We sat down with 9 Sola professionals who are totally crushing the retail game to gather their best tips to share with you! Take a few of these tips and vow to never again say, “I’m not a salesperson.”  Read More

Here are some simple things that you can do to up level your own photography, along with examples from the Sola community to inspire you!  Read More

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