Alisha Lovato established her career as a hair & makeup artist in 2010. Through the years, she has worked with some of the best stylists and artists in the Bay Area. Expanding her career with continued education and seminars, she has gained a wealth of knowledge and experience in the beauty community. Today as an Owner of Lovin' the Hair, Alisha has made her love for hair and makeup from a dream to the ultimate career. Her only goal is to strive to be the best in the industry and provide quality services for her guests. Since joining the beauty industry, Alisha has loved being able to bring joy to her guests by cutting & coloring hair, as well as pampering bridal parties in the comfort of their hotel rooms and venues. She can't wait to see the great opportunities the years have to bring. Retailing in Redken, Kenra, Olaplex, Leaf & Flower, and Brazilian Blowout. Color lines featured: Redken and Pulp Riot.