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Cheri Caldwell

Studio Tru

About Cheri Caldwell
Passion for style: For as long as I can remember, I have had a passion for style in all aspects of my life which has definitely translated to my career. From working behind the chair, being an educator, working on the set of Grimm, doing hair at Paris Fashion Week and Cannes Film Festival, variety is what gets my creative juices flowing. Whatever you bring my way, I am always open to the challenge, whether it be simple and sexy or classic and chic or you are wanting to create a whole new you! Inspired by: Icons in my industry, educating myself to be the best version of myself personally and professionally, my husband, my kids, and my close friends. Where you’ll find me when I’m not at the studio: On the road in search of adventure in our Westy named Violet. Little known fact about me: I always wanted to be a Rock Star Favorite day of the week: Not sure that I have one, I work on making every day my favorite day Favorite quote: I have two! “I am not what happened to me, I am what I choose to become” Carl Gustav Young and “Beauty, to me, is about being comfortable in your own skin. That, or a kick ass red lipstick” Gwyneth Paltrow The reason I chose this career (or it chose me): From a young age cutting hair with utility scissors in my kitchen, I had an amazing feeling of joy and satisfaction being able to be of service to others. And today after 29 years in the industry, that feeling hasn’t changed other than the addition of gratitude that I get when my clients have shared a piece of themselves with me. Hair I’d like to cut if I could cut anyones hair in this world and why: Pink because she has been all over the map with her hair, and rocks some styles with pure confidence that others are afraid to wear. Besides, she is a badass!
United States

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