JoAnn Romeo

JoAnn M. Romeo Makeup & Skin

About JoAnn Romeo

JoAnn M. Romeo Makeup & Skin is a premiere Minneapolis based private studio that specializes in makeup, semi-permanent eyelash extensions & luxury skincare services. We specialize in delivering customized makeup and beauty services on location and in studio to private, corporate & media clients. Our mission is to set new standards for beauty excellence by placing the highest priority on customer service & sanitation, we believe your piece of mind is worth it.

Professional makeup artist, JoAnn Romeo, has been immersed in the world of beauty since 2001 specializing in bridal makeup, including airbrush and all forms of multi-media makeup (e.g. HDTV and Film, Print, Runway, Fashion, Beauty, & light SFX). She is a Minnesota licensed Esthetician and holds certifications in multi-media makeup and airbrush makeup from Faces Etc. of MN, and eyelash extensions from Minkys . She is also a Certified Trainer for Minkys for the Midwest Region. 

JoAnn is recognized for her exquisite eye for detail. She treats every client as if it were her only and brings creativity to every project she is involved in. She believes in the individualistic approach to makeup application and skincare routine. Her relaxed persona reflects the perfectionist beneath a controlled approach which results in a look that is a look that fits the specifications.

"You are most beautiful when you are comfortable and confident. There is no formula for beauty, only the ability to make every woman feel and look their best." JoAnn's passion for beauty and beautiful skin is a goal in her education to her clients and the reason why she seeks education to bring in every service performed. her infectious enthusiasm for continuous development, paired with her talent for recognizing and enhancing natural beauty, ensures that each client receives consistent, professional service that meets their objectives. It all starts with the consultations and ending with a lesson and product recommendation.

JoAnn’s goal as a makeup artist and skin therapist has always been to make the woman she’s working on feel happy, empowered and pretty. She wants you to feel like yourself, but the best, most head-turning version of yourself you can be. Simply put, she wants you to have the confidence that you look good, and put a little strut in your step. JoAnn M. Romeo is a Minneapolis, Minnesota based Professional Makeup Artist & Skin Therapist. JoAnn is available to travel nationally for special event makeup.

She has the gift to brighten your day and change your life. Passion, relaxation, and education meet in your experience at JoAnn M. Romeo Makeup & Skin. She would love the opportunity to earn your business.

So, welcome to JoAnn M. Romeo Makeup & Skin. Pretty is empowering. Pretty makes you stand a little taller. Pretty reminds you that you are someone special. It’s time to put your best face forward, and trust JoAnn, your self-confidence will thank you.





1. How did you decide to be an esthetician?

It all started when I was a teenager, my skin was bad with acne. Growing up, I lived in a small town in central Wisconsin, the closest dermatologist was an hour away. My parents also did not have the money to spend, since there were 6 of us kids, my dad is a farmer, my mom was a stay at home mom and teacher, they did not know anything about skincare. So I took matters into my own hands to get answers and fix the issues by going to the library and getting books and reading magazines. As I grew up, I enjoyed helping my friends with their issues, so when I decided to make a career change, I thought I should do it professionally.

2. How many years of experience do you have in the industry?

I have 12 years of experience in the industry, of which 5 of them are as a Licensed Skin Therapist and Makeup Artist.

3. What do you like most about your career?

I enjoy being a Skin Therapist and Makeup Artist and learning new procedures and products. I enjoy keeping up with the education to always being on the forefront of the industry. Most of all, helping others understand their skin and learn what they can do to change the issues that they are having or do not like. I also love helping people look and feel their best.

4. What was it like to transition from commission to having your own studio at Sola?

The transition of a commission position in a spa to my own studio was easy, because it was the one thing that I worked hard to get. It was my immediate goal when getting my license originally. I’ve wanted to have my own place, to set my own hours, and be able to spend time with my family and watching them grow – when the time comes.

5. What is the biggest change from working in a traditional salon?

There was not really a big change for me, because I always looked at my job positions from an ownership view to save money and time, more effectively. So when the time came to transition into my own business and suite, it was easy to change into an owner mentality, and of course, help make my clients feel and look their best.

6. What is the most rewarding aspect of business ownership for you?

I enjoy making my own schedule, the flexibility to see more clients when their schedule allows.

7. What do you like most about Sola?

What I like most about Sola is that we are all like family, helping each other out, we are there for one another. When I toured Sola, I felt it was home. I’ve toured other suite spaces, and it was not the same. The options of rooms and customizing the space to make it yours, was also the best of all the places. Plus, the biggest thing, was how much storage you received.

8. What do your clients think about your space?

My clients absolutely love my space. I had searched to decorate my suite with vintage photos and decorations to look chic. But most of all, they love how relaxing and comfortable it is. One way that they show me that they are comfortable, is when they fall asleep during my services, I know that they are relaxed, a big compliment to us Skincare Professionals.

9. How has being in business for yourself at Sola helped your career move forward?

I always knew that I would own my own business because of the hard work ethics that I gained from working on the family farm, all starting at the age of 8-9. My grandmother always told me to always have a goal to achieve to move forward, this way you will never be standing still. The classes and leadership from Erin and Patrick has helped, but also being able to talk to other suite owners on what has and has not worked for them, has also helped.

10. How has selling your own retail enhanced the service that you provide your guests/clients?

Being able to have my own retail gives my clients options of products that many other salon or spas do not carry. Always finding items that will benefit my clients in more than one way, whether it is in their skincare, makeup, or lashes. Whatever their issue is, I can recommend what would be best to work in their budget, by giving them options to purchase the product to take home with them, to start their routine plan to take care of the issues they are having. And they continue to come back to me to buy products, which is repeat business.

11. What is unique about your business, JoAnn M. Romeo Makeup?

One thing that I feel that sets me apart from other Skin Therapists and my business is that I have passion behind what I do. I enjoy helping others make sure that they are getting the results that they are looking for by working on a plan that will fit their budget. My products that I offer are results driving when used on a regular basis with a proper plan. I also have a wide range of services that cater to everyone, from airbrush tanning, skincare, makeup, waxing (full body), tinting, and lashes. I do go on site for wedding hair and makeup, as well as makeup or skincare lessons for those who cannot get outside the house to come to me. I also offer some high end spa services, such as Dermaplaning and soon will be offering Micro-Needling.

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Received an eyelash extension application today with JoAnn, I'm very pleased with the results. JoAnn is it extremely professional and application was done faster than noted. I highly recommend her services. I will be going back for a facials.

Robyn B.

JoAnn did my make-up on-site for my wedding! I felt & looked beautiful all night! More recently, she did my mother-in-laws make-up for a photo shoot. The pictures turned out phenomenal. Loved my facial too! My face was so happy!! Thank you for the wonderful work you do!

Carolynn R.

JoAnn did my hair and makeup for my wedding along with some of my bridesmaids' hair. I live out of state, but JoAnn had the most amazing communication of all of my wedding vendors and really listened to what I wanted and what I didn't want. She was the ultimate professional and I wouldn't hesitate to recommend her services. And her rates? MORE THAN REASONABLE!!! Truly a win!

Carrie Ann

JoAnn was informative, personable, and skilled in all areas of her field. She demonstrated a high level of expertise along with providing her education, years of experience and answered any and all questions with complete confidence and clarity. A wonderful experience for myself and my girlfriend. JoAnn has established a great business and a warm and comfortable environment for her customers, I'll definitely give her my return business. My lashes look great. Made this 64 year old lady look more than a few years younger!!


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