Permanent Makeup is indeed a form of tattooing; due to the fact that the artist is implanting pigment into the skin. However, what sets PMU apart from traditional tattoos is that PMU is not deposited into the skin as deeply compared to the depth used for permanent tattoo procedures. When done correctly, PMU will slowly lighten and soften over time. However, Permanent makeup doesn't mean NO maintenance, it just means LOW maintenance. Yearly touch ups are highly recommended.