Sarah Forst

PürElement Hair Studio

About Sarah Forst

I am a Phoenix-based hairdresser originally from Southern California. I specialize in precision cutting, dimensional hair color, balayage lightening techniques & bridal styling. I began my career in cosmetology in 2005 and I have been doing hair ever since! I absolutely love my job and even more so , I love building relationships with my clients. If you feel & look better than you did before your service, I am satisfied! My daily goal is to provide my clients with healthier hair with an exceptional service. Every single appointment I want my clients to feel relaxed and taken care of. I will give you hair color that cannot be replicated, a haircut that fits your needs and compliments you and your lifestyle, and recommend the right products for you to have the ability to duplicate your look outside of the salon. I look forward to meeting you !


I love how fresh and healthy my hair feels after an appointment at PurElement. Sarah is a true expert and I trust her 100% with my hair color and cut. Her salon is always clean and her customer service is top notch. I definitely recommend her keratin smoothing treatment, it was a game changer for my hair. Looking forward to my next appointment!

Nichole T.

I was ready for a nice, cut, color, eye brow tint, wax and Sarah always delivers. Professional, funny, energetic and all around amazing stylist. Highly recommended for any occasion

Michelle R.

Sarah is so so great! Her studio is immaculate, and she always cuts my hair exactly the way I want it. She is very professional, and has the warmest of welcomes. Hands down Sarah is the best, and I always highly recommend her services!

Alexis G.

Sarah was absolutely AMAZING!! She fixed a relatively botched color job, and I could not be happier!!! I now I have the results I wanted initially! She’s super sweet and takes extra precaution with the world we live in right now!!


What a great haircut. Also, I’m from out of state and she was so welcoming and friendly! Thanks Sarah!!

Tim G.