Posted on April 21, 2020
Sola Salon Studios
Congratulations on taking the leap into salon ownership! We are so excited to welcome you to the #SolaFam! Whether you’re opening a salon for the very first time, or moving your existing business to Sola, now is the time to get set up for success.
At Sola, we have so many resources to help make this process easier for you. From your Sola webpage to tips and tricks on the Sola Blog to a new guide regarding sanitization best practices, we have thought of everything to make your transition to Sola as seamless and strong as it can possibly be. Follow the below checklist to make sure you are set up for success.
Remember, alone we are strong, but together we are #SolaStrong.
First Comes First…. ☝️
Before the fun stuff begins, you need to make sure that your business is registered and you have obtained all the right licensing. Reference your Sola Start-Up Manual for more information and details about the forms you need to complete locally to get your business set up the right way. Talk to your Sola manager if you need a copy of your Start-Up Manual.
For a dose of inspiration, check out Episode 1 of the Sola Stories Podcast: Going Independent + Getting Started in a Salon Studio
As the world continues to adjust to the effects of COVID-19, expectations are changing around social interactions and attention to cleanliness is more important than ever. Make sure to set your salon up for optimal health and safety.
Owning your own studio means setting your own hours, pricing and creating your overall business plan. Get to know your numbers and key performance indicators to ensure you are set up for success from the very beginning.
Communicating with your clients is the most impactful way to connect, build trust and nurture relationships especially as you are building your clientele. There are many ways to do this, including email, text message marketing, social media, and good old-fashioned phone calls. We recommend using technology, such as SolaGenius, to make communicating easy and effective. See below for more tips on how to best communicate your grand opening.
Marketing & Social Media 💻
When it comes to marketing, think about how you want to reach your customers, both online and offline. Having an online presence is so important for a small business to make sure that clients can find you and book an appointment with you! At Sola, we make this easy for you with your own Sola webpage. Think about your marketing strategy before opening and don’t worry - Sola has plenty of resources to help you create a plan that works for you and your customers.
Product and Retail 🛍
As an independent salon owner, you have the amazing opportunity to choose the retail and back bar products of your choice and partner with a brand you believe in that fits your salon's culture. On top of that, you keep 100% of your retail profits! See the tips below to ensure you have all your product and back bar ready for opening:
Studio and Decor ✨
At Sola, you get to call the shots on how you decorate your studio and have full control of the vibe you want to create. This space is private, secure, and a safe space for you and your guests. Now is the time to create an environment that you love and your customers feel at home.